City Of Peterborough Enhances Social Media Communication Game In Engaging Ways

Innovative cities in the modern era utilize social media as an integral communications device for all things community.

Much credit should go to the
City of Peterborough, which has stepped up its social game on Twitter and Facebook in positive, engaging, playful ways—in doing so showcasing the people and amenities that make Peterborough a welcoming city, and all the hard work being done.

Exhibit A: During the winter storm recently, the City tweeted out a series of fun, educational videos that got lots of engagement showing us how the Public Works plowing crews (road and sidewalk) were tackling all that snow…

The key people on the City of Peterborough’s social media/communications activities are Sharron Hayton—the main person for corporate social media accounts—Sadie Norrad, Accessibility and Communication Specialist; and Brendan Wedley, Manager of Communication Services.

“We want to be informative and engaging on social media,” Wedley tells PTBOCanada. “It's not a new strategy, but I would say that we've been working to enhance how we communicate through our various communication channels. I think people will have noticed an increased use of videos, photos and graphics. We're using a more conversational tone when appropriate—but there are still some municipal topics where we need to be more formal or reserved.”


Recently the City had some fun with this Throwback Thursday showing past logos…

The City is currently working on building a much needed new website, which is slated to launch in the spring. Wedley says the development of that has inspired new possiblities with social media.

“The new design and voice that's being developed for our website is certainly influencing our communication through other methods, including our social media presence,” Wedley tells PTBOCanada. “Residents will find the new website to be easier to navigate, find information and access City services. Instead of being designed based on government, it's being designed based on the user or the resident. I think we see that same principle reflected in our tone on social media.”

With Twitter and Facebook amping up, the City now has an eye to activating an Instagram account to tell Peterborough’s story more visually. “We keep looking at Instagram, but we're not there yet,” Wedley tells PTBOCanada. “We know it's a fantastic platform and a positive space. We need to be able to generate more relevant, timely photo content before we can be in that space in a meaningful way.”

Indeed, the City’s thoughtful approach and tone to social media and building their new website is in keeping with how the community consumes content now in the modern era. “Social media is just one tool, but it's an important tool,” notes Wedley. “We want to engage with residents in a way that's convenient for them.”

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3,000 Students From Nine Countries Connected With The Canadian Canoe Museum For Virtual Field Trips Last Year

Students from Argentina, India, Vietnam, Canada, Brazil, England, Ireland, United States and the Phillipines were among the more than 3,000 learners from nine countries who connected to The Canadian Canoe Museum via Skype as part of its virtual field trip program in 2018.

The virtual field trip program, Fur Trade Travels and Tales, explores the role of the canoe in the development of the trading networks, routes and relationships of the 18th century. Artifacts from the museum’s collection—the largest of its kind in the world—inspire discussion, drama and a visit to the Voyageur Encampment.

On an almost daily basis, museum educators are in the galleries, equipped with an iPad and extra lighting, interacting with classrooms of students from Grade 2 to Grade 12. Programs Coordinator Kelly Pineault, in character as a Voyageur, encourages classrooms of students to take up their imaginary paddles and keep a pace of 50 to 60 strokes a minute.

Photo of Kelly Pineault from virtual field trip lesson courtesy Canoe Museum

Photo of Kelly Pineault from virtual field trip lesson courtesy Canoe Museum

“Our programs aim to ignite imaginations,” says Ms. Pineault, who dons a toque and a chemise to become “Jacques” in this first-person interpretation. “It’s incredibly rewarding to see students engaged, regardless of the distance that separates us. I am continually impressed by the inquisitive nature of the students, and the thoughtful questions they ask about the museum and the history of Canada.”

In Fur Trade Travels and Tales, students learn about the key relationships between First Nations and newcomers during the era. Meanwhile, Canada By Canoe offers a whirlwind tour to diverse geographic regions of Canada to explore the traditional Indigenous watercraft and the diverse peoples who build them.

For classes within a two-hour bus ride, the museum also offers more than 20 hands-on, experiential education programs for students and youth groups from kindergarten through to university and college by day and overnight. In 2018, close to 5,250 students visited the museum in person. Field trips are guided by educators offering curriculum-connected programming in both French and English.

Learn more about the Canoe Museum and its local and global programs here.

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PTBOCanada Featured Post: International Expert On Leadership (& Peterborough Native) Drew Dudley Coming To Market Hall February 28th

PTBOCanada Featured Post: International Expert On Leadership (& Peterborough Native) Drew Dudley Coming To Market Hall February 28th

Sponsored post by Innovation Cluster

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Cuz Otters Love Snow Days Too

Kids, otters love Snow Days too!

Indeed, one of our fave videos so far of Winter 2018/19 in Peterborough has to go to these playful otters at the Riverview Park and Zoo doing their version of snow angels and frolicking in the Canadian winter during a Snow Day.

Chillin’ on a Snow Day

Chillin’ on a Snow Day

Zookeeper Jenna caught the great footage on Tuesday (February 12th) and the zoo posted it to their Facebook page where it is getting thousands of views…

We shared it on our Instagram page as well, where it’s blowing up…

And Twitter as well, were the RT action is happening…

Share away to those that need a feel good video…

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The Peterborough Police Are Hosting First “Women in Policing Symposium”

The Peterborough Police Service is pleased to announce it is hosting its first ever symposium for women interested in a career in policing.

Taking place March 23rd, the event will invite women to participate in a number of activities meant to expose them to elements of the profession in an informal manner, increase their confidence in their suitability and capability to become an officer, and prepare them to be successful in a recruiting process.

Photograph courtesy Peterborough Police

Photograph courtesy Peterborough Police

In order to provide a quality experience for attendees, the Committee will invite 40 applicants to attend the event. The agenda includes:

-> Resume review
-> Mock interview
-> PREP (physical readiness evaluation for police) test exposure and practice
-> Use of force exposure and practice
-> Scenario work in partnership with an officer
-> Networking lunch with an officer
-> Panel Q&A

Fleming College is partnering in the event and is generously providing their facility. In addition, they will provide childcare for those attendees who need it.  A complimentary light lunch will be included during which attendees will have the opportunity to have impromptu conversations with the officers.

Poster courtesy Peterborough Police Service

Poster courtesy Peterborough Police Service

The free event is geared toward women who have an interest in policing but have never applied or were unsuccessful in the recruiting process and given up.

It takes place Saturday, March 23rd from 8:30 a.m. to 4 p.m. at Fleming College’s Sutherland campus. To apply for this event (the deadline to apply is March 4th), complete this short questionnaire.

Those who have been selected to participate in the event will be notified via email by Friday, March 8th.

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A Hard Canadian Winter's Snow Gonna Fall On Peterborough Tuesday Through Wednesday

A winter storm watch by Environment Canada is in effect for Peterborough and area, with snowfall amounts of 25 to 35 cm projected—along with blowing snow—Tuesday through Wednesday.

All that snow will begin Tuesday morning. Strong easterly winds will gust up to 70 km/h, causing reduced visibility in blowing snow. Total snowfall amounts of 25 to 35 cm are likely before the snow tapers off during the day Wednesday.

Digging out from a snowfall back in the day in Peterborough

Digging out from a snowfall back in the day in Peterborough

This snow is associated with a Colorado low that will cross Southern Ontario Tuesday and Wednesday, and you are advised to avoid travel if possible due to possible hazardous road conditions.

Of course, whatever the case, we have better plows now then we had back in the day to clear those roads. Here's an old school snow sweeper (see more old plow pictures here)…

Snow Sweeper on George Street between Brock and Murray Streets c. 1910 [Trent Valley Archives, Electric City Collection]

Snow Sweeper on George Street between Brock and Murray Streets c. 1910 [Trent Valley Archives, Electric City Collection]

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Watch: Take A Tour Of Alex Bierk's Art Studio On "PTBOCanada" Show

On Episode 36 of PTBOCanada, we take a tour of the Hunter Street studio of artist Alex Bierk.

Alex Bierk in his studio: February 6th, 2018

Alex Bierk in his studio: February 6th, 2018

In the show, our Neil Morton speaks with Alex about creativity, culture, melding art and commerce, upcoming projects, the opiod crisis, addiction recovery and how his late father, renown artist David Bierk, was a huge inspiration to him and his siblings…

IMG_5412.PNG

Watch the episode below…

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New Pool Pod Improves Accessibility At Peterborough Sport & Wellness Centre

A new portable Pool Pod that can assist people with mobility impairments to get in and out of a pool has been installed at the Peterborough Sport and Wellness Centre thanks to a $50,000 grant from Canadian Tire Jumpstart Charities, a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for kids
of all abilities.

The City of Peterborough was selected as one of nine inaugural Jumpstart Accessibility Grant recipients for the Pool Pod project, improving the accessibility of the community facility. A ribbon cutting for the new pool pod took place Thursday (February 7th) with Mayor Therrien.

Ribbon cutting ceremony on February 7th (photo courtesy City of Peterborough)

Ribbon cutting ceremony on February 7th (photo courtesy City of Peterborough)

The new lift equipment improves the ability of people with mobility impairments to independently use the leisure pool, where previously they may have required assistance from a lifeguard.

The Pool Pod provides safe, efficient access to the pool, allowing more people to enter and exit the pool in a short period of time. This will enhance the Centre’s ability to develop specific recreational and therapeutic pool programming for people with physical disabilities.

New pool pod in use (photo courtesy City of peterborough)

New pool pod in use (photo courtesy City of peterborough)

The City of Peterborough tweeted out video of the new pool pod in use…

With the installation of the Pool Pod, Chelsey Gray, Aquatics Coordinator says that “work has begun to develop and deliver specialized aquatics programming supporting recreational and therapeutic participants. Our new programming will support children, families and agencies such as Five Counties Children’s Centre with recreational and therapeutic adapted swim lessons.”

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An Anonymous Donor Gives $1.25 Million To New Canadian Canoe Museum

An anonymous out-of-province donor who believes in the power of the canoe to connect Canadians has invested $1.25 million to support the Canadian Canoe Museum’s move to the water’s edge as part of its $65 million capital fundraising campaign.

This generous gift is the first of its magnitude to be received from a donor outside of Ontario, demonstrating the national scope and scale of the new museum project.

The Canadian Canoe Museum is moving from its 1960s-era former factory building to an 85,000 square-foot-facility to be built alongside the Peterborough Lift Lock on the Trent-Severn Waterway—both National Historic Sites—in Peterborough.

Rendering courtesy Canadian Canoe Museum

Rendering courtesy Canadian Canoe Museum

“We are grateful for this generous gift, and the donor’s appreciation for the national nature of the new museum project,” says Bill Morris, Capital Campaign Chair. “This donor recognizes the canoe as a national icon, and sees its potential and power to connect Canadians.”

“The new museum will not only allow us to attract more visitors from across the country, it will allow us to reach out from coast to coast to coast in new and different ways—it will be our new high-profile headquarters,” adds Morris.

The new museum, which will make accessible all 600 watercraft, thousands of small artifacts and an archive, is designed by an award-winning team of heneghan peng architects (Dublin, Ireland) with Kearns Mancini Architects (Toronto, Canada). The museum has partnered with world-class exhibition design firm GSM Project to create one-of-a-kind visitor experiences.

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Peterborough's Flying Colours Corp. Is Celebrating 30th Anniversary

Flying Colours Corp.—the North American maintenance, repair, overhaul and completions business—is celebrating 30 years of successful MRO and interiors operations.

Launched as an aircraft painting business by current President, John Gillespie, the start-up developed into an aircraft sales business before evolving into a fully-fledged MRO and interiors business in 1989.

John Gillespie, Founder and President of Flying Colours Corp.

John Gillespie, Founder and President of Flying Colours Corp.

The privately owned, family run company has grown from a small hangar dedicated to painting turbo-props and small jets at Peterborough Airport to an international company known for:

-> its strong maintenance capabilities
-> creative cabin-interior design resulting in functional, yet stylish completions
-> refurbishments including Flying Colours branded CRJ ExecLiner
-> avionics expertise
-> ability to handle complex special mission projects

Flying Colours is now the largest airport tenant and is currently expanding its headquarter’s footprint with the addition of a fourth hangar measuring more than 100,000 squared feet.

A rendering of the new hangar due to open in mid-2019

A rendering of the new hangar due to open in mid-2019

“It’s a well-known fact that the business aviation sector is a competitive and challenging industry to succeed in, and we are extremely proud to be marking our 30th anniversary,” says John Gillespie, Founder and President.

Photo courtesy Flying Colours Corp.

Photo courtesy Flying Colours Corp.

“In some ways, it feels like we are just getting started as we still have a lot of exciting plans to implement over the next decades,” adds Gillespie.

“It goes without saying we would not have got to where we are without the support of our elite set of customers, our reliable long-term partners, and most importantly our highly motivated and skilled technical teams.”

Photo courtesy Flying Colours Corp.

Photo courtesy Flying Colours Corp.

Flying Colours is marking its 30th year with internal and external events with customers, partners and its growing in-house team to demonstrate its gratitude to those that have worked and supported the business through the years. 

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