Plush Owner Mike Watt Is Channeling Joaquin Phoenix

Mike Watt, owner of hip Peterborough stores Plush, Flavour Fashion and S.O.S, tells PtboCanada he's not sure when the beard is going to go. For now, he says even though it does get itchy, it's staying put—and continuing to grow. When the beard comes off, we will break the news.

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