The United Way of Peterborough has announced that the 5th annual Paint the Town Red on July 19th raised a record breaking $15,000+.
Thirty-two restaurants, cafes and pubs—up from 22 last year—donated 25 percent of their daily sales to support United Way Peterborough & District, with proceeds directly impacting vital social services in this community. The donations came in from restaurants, individual donations from customers, and the UW's newly launched Text to Give program.
Left to right: United Way of Peterborough Director of Philanthrophic Impact Lisa Smith, United Way of Peterborough CEO Jim Russell & United Way of Peterborough cabinet member Laura Crann.
A Big Red Spoon (with a touch of plaid) was introduced this year by the United Way of Peterborough, and folks were clamouring for a spoon spotting and spoon selfies. Built by United Way cabinet member Terry Guiel—Executive Director of the DBIA—it was a hit all day with restaurant/cafe owners and patrons.
Also, the hashtag #PaintPtboRed was trending on Twitter across Canada, most of the day hovering in the Top 3, once again showing how engaged this community is on social media.
“Our community is passionate and resilient, and the success of this year’s Paint the Town Red event is testament to that," says Jim Russell, CEO of United Way Peterborough & District.
"Our restaurants and food are second to none in the Province. And once again we thank the entrepreneurial spirit of our restauranteurs and their commitment to building local economy while at the same time giving back to community."
The dollars raised in this event will be going right back into this community to support the United Way of Peterborough's 16 partner agencies in their work building a stronger and healthier community.
This year's United Way of Peterborough campaign is chaired by our PTBOCanada Co-Founder Neil Morton. The next two big United Way events are UW's Campaign Launch at the Evinrude Centre on September 19th and Petes Plaid Night in support of United Way on November 2nd. Contact Lisa Smith at the United Way for ticket info for those events.