The Peterborough Petes and the Canadian Cancer Society Peterborough & District Community Office raised a record-breaking $97,035 in the 7th annual Pink in the Rink campaign on Saturday night (February 6th) at the Petes game at PMC.
Photo Courtesy Peterborough Petes
It was truly an amazing campaign and night with the community once again coming together for a great cause.
Photo Courtesy Peterborough Petes
The previous campaign record was $92,000, set back in 2013.
The 2016 Pink in the Rink campaign featured seven honourary co-chairmen representing seven decades of Peterborough Petes hockey, including Pat Casey (1956-59), Wayne Boddy (1957-61), Greg Theberge (1976-79), Jody Hull (1985-88), Steve Webb (1993-95), Jeff MacDougald (2002-05), and Dylan Wells (2014-present).
Here are more great pictures captured by photographer Laurie Downie at the game...
The June 2015 Travel Media Association of Canada Conference & AGM showcased Peterborough and the Kawarthas to hundreds of travel industry professionals from around the planet—and now the numbers are in to show the impact it has had on the region.
According to a Peterborough & the Kawarthas Tourism release, the economic impact of the conference was $575,000. In addition, the value of the media coverage earned has the region’s destination marketing organization particularly pleased—since June, the region has received 46 external media coverages valued at $588,000 and growing.
And the momentum continues...
“We currently have 54 qualified media leads as a result of hosting the conference, a high number compared to the 10-15 we average in a typical year," says Fiona Dawson, Director of Tourism for Peterborough Economid Development. "We’re answering calls from media outlets on a frequent basis now."
Of the 211 delegates that visited the region, 96 of them were media—representing the highest media turn-out that the association has seen in recent years.
“With our close proximity to Toronto and Ottawa, we were an easy choice for media travelling from all over Canada," says Dawson. "Peterborough & the Kawarthas offered media plenty of opportunities to discover new things and to leave with new story ideas."
To date, media coverage of the region as a result of hosting TMAC spans from large 2-3 page features in Canadian Cycling Magazine, West Jet Magazine and the Travel Section of the Toronto Star (including a feature on the new Star Touch App), to medium-sized articles in papers and magazines across Canada—as well as dozens of digital stories ranging from Buzzfeed Canada to personal travel blogs and websites.
Also, the power of social media was demontrated as there were 1.3 million Twitter impressions generated for the conference to the hashtag #TMACPtbo.
Kawartha Local's Rob Howard explains that the collectable cards of "community heroes" are a tangible way to show a love of community, with after-cost proceeds going to The Warming Room—a safe place where Peterborough’s most vulnerable can spend a winter night when no other options are available.
Each card depicts a different local community hero. According to Howard, “they are all people who make a difference every day—and, just as importantly, work to bring out the superhero in others.”
Cards are sold in packages of 3 for $17.70, and are available online at kawarthalocal.ca, and at Naked Chocolate and Black Honey Coffeehouse on Hunter Street. Collectors can complete their set by trading any “doubles” at Facebook.com/KawarthaLocal or by making contact with other collectors on Twitter with the #PTBOTradingCards hashtag.
Howard has plans to do a future edition with different personalities. "If we do another Peterborough Trading Cards edition, it will have a different theme and support a different local charity," he says.
For more information on the “Peterborough Trading Cards” project, contact Rob Howard at 705.791.0050 or email.
More deets on the official launch and reception here.
EMS were called, and a river rescue ensued south of Inverlea Park at Parkhill Road—though the two males didn't seem all that concerned about moving downstream at a quick rate in ice cold water from this footage CHEX Newswatch captured.
The pair even had a laptop computer and were using long sticks to steer their floe.
Fire Services deployed an inflatable Rapid Deployment Craft at the London Street footbridge and two firefighters in immersion suits quickly rescued the males from the ice floe and brought them safely to the west shore.
The teens chill out as the rescue raft comes. Screengrab via Chex Newswatch
It appears this was an intentional act, according to police. The two males, both in their late teens and not from the Peterborough area, were spoken to by officers at the scene and warned regarding their dangerous actions.