ADVERTISING

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2017 Media Kit


ADVERTISE WITH PTBOCanada.com

PTBOCanada.com, established in May 2010, is a locally owned/operated social news & entertainment digital media company about everything Peterborough. We use social media to engage readers and create highly shareable content for the social web/mobile. Our posts have been picked up by the likes of TimeSlate, Buzzfeed Canada, The Chive, Cosmo, Buzzfeed, Huffington Post Impact, Huffington Post, HuffPost Living, Globe and Mail, CBC's Strombo, Deadspin, Smithsonian.com, Today's Parent and CTV News, and re-tweeted by the likes of Rosie O'Donnell. Our #OdinBirthday hashtag arising out of our viral Odin post was chosen as one of the best in a decade by Twitter Canada.

AUDIENCE

We have a wide demographic of gender neutral readers—we average 90,000+ pageviews per month, and have 43,000+ fans combined on our social media channels—who like to be entertained and informed about local subject matter. They are highly engaged in city life and community—a captive audience—and consume and share local stories online/mobile.

TRAFFIC/REACH

BREAKDOWN OF READERSHIP

-> 45.85% are Female
-> 54.15% are Male

• 14.7% are 18 to 24
• 21.8% are 25 to 34
• 18.9% are 35 to 44
• 20.8% are 45-54
• 15.4% are 55 to 64
• 8.3% are 65+

POWER OF SOCIAL MEDIA & SHARING

We use our Twitter, Facebook and Instagram platforms to drive readers to our posts/website and our brand partners. Our model is based on giving social lift to brands (aka "social advertising") with our social, content-driven publishing approach to sharing stories.

WHY ADVERTISE WITH US?

  • We are... Hyperlocal: We focus specifically on Peterborough & the Kawarthas
  • Digitally Connected: Most people are now consuming and sharing their news and entertainment online/mobile
  • A fresh option to get your campaign noticed: Our highly-visual site and social media platforms are not cluttered. Your campaign/story will stand out and "pop". We are experts at personalizing your brand.

AD BANNER PLACEMENTS AND RATES

  • Leaderboard (728X90): Appears at top of every page & rotates on each pageview: $450 a month
  • Skyscraper (160X600): Appears along the right hand side and rotates on each pageview: $300 a month
  • Half-Skyscraper (160X300): Appears along the right hand side and rotates on each pageview: $250 a month

FEATURED POSTS (ADVERTORIAL/BRANDED CONTENT)
$900 (text/creative, supplied by us or client), info: sales@ptbocanada.com (Samples here.)
*This custom social content is designed to tell and personalize your brand's story & be shared across the social web.


(VIDEO: We can also create custom social videos on your brand. Email sales@ptbocanada.com for pricing.)

SOCIAL MEDIA CAMPAIGNS
$700-$850
monthly (depending on platforms chosen), info: sales@ptbocanada.com

WATCH THIS VIDEO TO LEARN MORE ABOUT OUR SENSIBILITY...

LOOKING AFTER SOCIAL MEDIA FOR BRANDS
PTBOCanada also runs social media platforms for other brands and businesses. To inquire about services and rates for that, email neil@ptbocanada.com.

SPEAKING ON SOCIAL MEDIA
Our Publisher Neil Morton speaks to many brands/organizations about the power of social/digital media. Rates negotiable. Contact him for info on rates.

PTBOBUZZ Newsletter
For info on sponsoring our new newsletter "PTBOBuzz", email neil@ptbocanada.com.

LIVE TWEETING FROM EVENTS TO PROMOTE YOUR BUSINESS/EVENT
Contact sales@ptbocanada.com for info and pricing.

CONTACT: sales@ptbocanada.com for info on banner ads, social advertising, advertorials/branded content (aka "native advertising").

BOUTIQUE AGENCY DIVISION (including content development service): StudioPTBO

Contact: sales@ptbocanada.com


Pay Via PayPal

Subscribe to monthly ad placements

Pay bill via PayPal

For questions about advertising on PtboCanada.com, contact sales@ptbocanada.com

To learn more about PtboCanada.com, click here.