2017 Media Kit
ADVERTISE WITH PTBOCanada.com
PTBOCanada.com, established in May 2010, is a locally owned/operated social news & entertainment digital media company about everything Peterborough. We use social media to engage readers and create highly shareable content for the social web/mobile. Our posts have been picked up by the likes of Time, Slate, Buzzfeed Canada, The Chive, Cosmo, Buzzfeed, Huffington Post Impact, Huffington Post, Huffington Post Canada, HuffPost Living, Globe and Mail, CBC's Strombo, Deadspin, Smithsonian.com, Today's Parent and CTV News, and re-tweeted by the likes of Rosie O'Donnell. Our #OdinBirthday hashtag arising out of our viral Odin post was chosen as one of the best in a decade by Twitter Canada.
We have a wide demographic of gender neutral readers—we average 100,000+ pageviews per month, and have 48,000+ fans combined on our social media channels—who like to be entertained and informed about local subject matter. They are highly engaged in city life and community—a captive audience—and consume and share local stories online/mobile.
BREAKDOWN OF READERSHIP
-> 45.85% are Female
-> 54.15% are Male
• 14.7% are 18 to 24
• 21.8% are 25 to 34
• 18.9% are 35 to 44
• 20.8% are 45-54
• 15.4% are 55 to 64
• 8.3% are 65+
POWER OF SOCIAL MEDIA & SHARING
We use our Twitter, Facebook and Instagram channels to drive readers to our posts/website and our brand partners. Our model is based on giving social lift to brands (aka "social advertising") with our social, content-driven publishing approach to sharing stories and video.
WHY ADVERTISE WITH US?
- We are... Hyperlocal: We focus specifically on Peterborough & the Kawarthas
- Digitally Connected: Most people are now consuming and sharing their news and entertainment online/mobile
- A fresh option to get your campaign noticed: Our highly-visual site and social media platforms are not cluttered. Your campaign/story/video will stand out and "pop". We are experts at personalizing your brand.
FEATURED POSTS (ADVERTORIAL/BRANDED CONTENT)
$900 (text/creative, supplied by us or client), info: email@example.com (Samples here.)
*This custom social content is designed to tell and personalize your brand's story & be shared across the social web.
*NEW* VIDEO CONTENT PRODUCTION (ADVERTORIAL/BRANDED VIDEO CONTENT)
Starting at $900 per video (30 second to one minute video packages to appear on our Facebook, Instagram and Twitter channels). info: firstname.lastname@example.org
SOCIAL MEDIA CAMPAIGNS
To run on our Twitter, Facebook and Instagram channels.
$750-$850 monthly (depending on platforms chosen), info: email@example.com
AD BANNER PLACEMENTS AND RATES
- Leaderboard (728X90): Appears at top of every page & rotates on each pageview: $450 a month
- Skyscraper (160X600): Appears along the right hand side and rotates on each pageview: $300 a month
- Half-Skyscraper (160X300): Appears along the right hand side and rotates on each pageview: $250 a month
WATCH THIS VIDEO TO LEARN MORE ABOUT OUR SENSIBILITY...
LOOKING AFTER SOCIAL MEDIA FOR BRANDS
PTBOCanada also runs social media platforms for other brands and businesses. To inquire about services and rates for that, email firstname.lastname@example.org.
LIVE SOCIAL PROMO FROM EVENTS TO PROMOTE YOUR BUSINESS/EVENT
Contact email@example.com for info and pricing.
CONTACT: firstname.lastname@example.org for info on banner ads, social advertising, advertorials/video/branded content (aka "native advertising").
Pay Via PayPal
Subscribe to monthly ad placements
Pay bill via PayPal