2017 Media Kit
ADVERTISE WITH PTBOCanada.com
PTBOCanada.com, established in May 2010, is a locally owned/operated social news & entertainment digital media company about everything Peterborough. We use social media to engage readers and create highly shareable content for the social web/mobile. Our posts have been picked up by the likes of Time, Slate, Buzzfeed Canada, The Chive, Cosmo, Buzzfeed, Huffington Post Impact, Huffington Post, HuffPost Living, Globe and Mail, CBC's Strombo, Deadspin, Smithsonian.com, Today's Parent and CTV News, and re-tweeted by the likes of Rosie O'Donnell. Our #OdinBirthday hashtag arising out of our viral Odin post was chosen as one of the best in a decade by Twitter Canada.
We have a wide demographic of gender neutral readers—we average 90,000+ pageviews per month, and have 40,000+ fans combined on our social media channels—who like to be entertained and informed about local subject matter. They are highly engaged in city life and community—a captive audience—and consume and share local stories online/mobile.
BREAKDOWN OF READERSHIP
-> 45.85% are Female
-> 54.15% are Male
• 14.7% are 18 to 24
• 21.8% are 25 to 34
• 18.9% are 35 to 44
• 20.8% are 45-54
• 15.4% are 55 to 64
• 8.3% are 65+
WHY ADVERTISE WITH US?
- We are... Hyperlocal: We focus specifically on Peterborough & the Kawarthas
- Digitally Connected: Most people are now consuming and sharing their news and entertainment online/mobile
- A fresh option to get your campaign noticed: Our highly-visual site and social media platforms are not cluttered. Your campaign/story will stand out and "pop". We are experts at personalizing your brand.
AD BANNER PLACEMENTS AND RATES
- Leaderboard (728X90): Appears at top of every page & rotates on each pageview: $450 a month
- Skyscraper (160X600): Appears along the right hand side and rotates on each pageview: $300 a month
- Half-Skyscraper (160X300): Appears along the right hand side and rotates on each pageview: $250 a month
WATCH THIS VIDEO TO LEARN MORE ABOUT OUR SENSIBILITY...
LOOKING AFTER SOCIAL MEDIA FOR BRANDS
PTBOCanada also runs social media platforms for other brands and businesses. To inquire about services and rates for that, email firstname.lastname@example.org.
LIVE TWEETING FROM EVENTS TO PROMOTE YOUR BUSINESS/EVENT
Contact email@example.com for info and pricing.
CONTACT: firstname.lastname@example.org for info on banner ads, social advertising, advertorials/branded content (aka "native advertising").
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