Anchored directly in the middle of downtown Peterborough’s “Fashion District”, you will find The Plush Boutique at 384 George St N. Locally owned and operated by Mike and Shelby Watt, Plush is the second of three stores this successful entrepreneurial couple has opened on George St (the others are Flavour Fashion and Save Our Soles). Coming from out of town to study at Trent University, Mike decided to stay and put down roots. After opening Flavour in 1999 to a great response, he would open Plush Boutique as a store for young professionals looking for quality clothing that makes them stand out in a crowd.
Offering brands and styles not found anywhere else in the city, the aim of the store is to specialize, be exclusive, and offer quality clothing that not only shows impeccable craftsmanship but respects the heritage of the brand being presented.
As the face of the brand, you will find Mike at one of his shops at least 3 to 4 days a week. When he isn’t on the floor advising on style, he is in the office or on the road finding new looks that suit each of his shops. His always friendly and welcoming staff is specially trained to help with detailed looks that customers are trying to put together. Often you will find Plush holding “fit clinics” for brands where brand reps will be on site to provide info to interested buyers. These are always a hit.
Plush is also involved with charity work in giving proceeds of sales at various times of the year to various local causes. As a locally owned business, Plush realizes the value in assisting the community it operates in and working to sustain it while pushing for growth in all aspects. Buying local has a very deep meaning for everyone involved.
Learn more about Mike Watt and Plush in this video.
For more on Plush (384 George St N.), go to:
For more on Downtown Peterborough and the Downtown Business Improvement Area (DBIA), click here.
—By Aaron Elliott