Today (July 2nd) marked the launch of the summer campaign Sirens for Life, a partnership between Canadian Blood Services and emergency response personnel stressing the importance of continuing to donate blood—a traditionally slow time because of vacation and family activities—in the summer months for people in need. The local event kicked off at Fire Hall #3 on Clonsilla Avenue and included representatives from local Blood Services, EMS, firefighters, police and Fleming College students currently enrolled in the Firefighter Education and Training Program. The message of the campaign is "Someone still needs YOUR help". Donating blood is a simple process which will take about an hour of your time. Call 1.888.2.DONATE for clinic locations and to book an appointment or go to Blood.ca for more info.