Nadine McCallen is the grand prize winner of Win This Space 2018, which includes a storefront free for a year in beautiful downtown Peterborough. The announcement was made at The Venue on Thursday night (March 1st) in front of a great crowd.
McCallen owns The Willow's Bark and will be opening a new store called Ritual Apothecary in the downtown. Her shop will sell locally produced skincare, herbal remedies and household products from a variety of sustainable companies focusing on wildcrafted, organic and unrefined ingredients.
Nadine McCallen pictured after announcement at The Venue
McCallen is looking to create a social space where people can blend their own teas while sitting and reading a book or participating in a workshop.
“It’s inspiring to see all these creative ideas for new businesses that people want to open here in downtown Peterborough,” says Terry Guiel, Executive Director of the Downtown Business Improvement Area. “I’d like to congratulate Nadine on all her hard work and earning this lifechanging prize.”
McCallen was selected by the Win This Space judges who evaluated the Top 10 applicants to the program. The Top 10 spent the last three months fine-tuning their proposals at workshops focused on marketing, financial planning and business plans.
“Last year we had five Win This Space participants open shop,” says Guiel. “It doesn’t end with Win This Space. It’s a lot of work to open a storefront and we’re here with our Win This Space partners to make sure that those with determination and a strong business plan have the support they need to pursue their entrepreneurial dream.”