Local Office Supply Business Brant Basics Expands With New Furniture Showroom Space

The new showroom floor is open for Brant Basics as they had a ribbon-cutting ceremony of their new furniture showroom during an open house on Thursday.

(from left to right) Susan Sharp, Brant Basics Co-Owner, Marketing & New Business; Sarah Budd, Chamber of Commerce; Mayor Jeff Leal, Terry Guiel, CHamber of Commerce; MOrris Cox and David Cox, Brant Basics Co-owner during the ribbon-cutting ceremony of the new showroom space located on the upper floor of the building. Photo by Brad Wood.

It showcases a range of furniture, office appliances, employee work space and more. The open house was originally scheduled for Dec. 15 but was postponed due to weather concerns.

Brant Basics celebrated its 58th year in business last year. The showroom was a way to help employees be excited about working in the office building again after working from home for several months from the COVID-19 pandemic.

“We could really show employers to invest in their spaces to make them attractive and make them more attractive for when the employees do return to their workspace,” said Jeff Cox, Brant Basics president and co-owner.

Cox mentioned that lots of new technology for workspaces, offices and at home wanted to be a focal point of the showroom and its look had to replicate the modern products they wanted to sell.

“It was due for a facelift,” he said. “We wanted to showcase more Canadian product, made in Ontario. We wanted to have more space to focus on that and show a lot of the newer products that have some out now to help out with collaboration in the workspace.”

Brant Basics has operated since 1964 and is a second-generation store. It employs roughly 20 people at their downtown Peterborough location on 296 George St.

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