Peterborough City Council Endorses Naming Rights Opportunity For Quaker Foods

Peterborough City Council in favour of changing the park’s name from Urban Park to Quaker Foods Urban Park at Monday’s meeting.

A section of the park was temporarily open for a ribbon-cutting ceremony of a UN Peacekeepers Monument on Canada Day. It was commissioned from the City in 2017 and cost roughly $100,000 to build. Photo by David Tuan Bui.

Naming rights would sell for $240,000. The park is located at the corner of Charlotte and Alymer Street.

Renaming Urban Park requires financial and term commitment limits the number of businesses that sees a strategic or appropriate fit. The City typically aims for a 10-year term for naming rights according to the Council meeting minutes.

The agreement includes inflationary increases on annual payments over a 15-year term on top of the $240,000.

A number of businesses and organizations have discussed this opportunity with the City, noting that Quaker is a local brand presence that would encourage sponsorships for Peterborough.

Through the Quakerborough campaign, Quaker Foods has participated in a number of marketing and advertising opportunities as they celebrate 120 years in Peterborough.

Engage with us on social media on Twitter, Instagram, Facebook and Tiktok. Write to us at tips@ptbocanada.com. Sign up for PTBOBuzz newsletter here.