Peterborough DBIA Announces Holiday Shopping Passport Grand Prize Draw Winner

The Peterborough Downtown Business Improvement Area (DBIA) announces Noah Sloan as the grand prize draw Holiday Shopping Passport winner on Tuesday.

photo courtesy of Peterborough DBIA.

Sloan’s completed Holiday Shopping Passport was drawn at the El (P) restaurant on George Street in downtown Peterborough on Jan. 11.

The winning passport came from Iceman Video Games, where Sloan purchased a new gaming console. The $1,500 Boro gift card grand prize was awarded by Iceman Video Games Store Manager Holly Butler on Jan. 14.

“I still can’t believe I won, it’s surreal. I think now more than ever, it’s important to support small businesses with the economy the way it is,” said Sloan. “I really appreciate our downtown and love that I can bring my dog along while shopping the stores. I’m still wrapping my head around winning and look forward to exploring all the new shops and restaurants with my gift card.”

The Holiday Shopping Passports ran from Nov. 14 to Jan. 11.

Throughout the program shoppers were rewarded with a passport stamp for every $10 they spent at a participating location. Each completed passport, or 20 stamps, was entered into a draw, including three early bird draws of $500 in Boro gift cards.

The Holiday Shopping Passport program generated just over 2.3 million dollars in local spending.

“What I love about this program is anyone can win when they shop downtown. Some past winners filled out dozens of passports while others complete just one,” says executive director of the Peterborough DBIA Terry Guiel.

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