Peterborough Petes Celebrating Local Hockey Moms For 14th Annual Pink In The Rink Campaign

The Peterborough Petes 14th-annual Pink in the Rink game celebrates and honours hockey moms afflicted by cancer and will be played on Feb. 4 against the Oshawa Generals announced at the Peterborough Regional Health Centre (PRHC) on Wednesday.

Members of PRHC and the Peterborough Petes players and staff outside the PRHC on a rainy morning. Last year raised $76,952.18 for the Canadian Cancer Society. Photo by David Tuan Bui.

The goal for this year’s campaign is $50,000. Proceeds go toward cancer care at (PRHC). Lesley Heighway, PRHC Foundation president and CEO says that with cancer volumes on the rise, donors are essential to the hospital’s ability to serve more patients, support earlier diagnosis and ensure safer, more effective treatments, close to home.

“The number of patients from Peterborough and the surrounding area who rely on PRHC to support their cancer journey continues to climb,” she said. “It’s events like Pink in the Rink and organizations like the Peterborough Petes – along with the people and businesses who support them –  that fund the tools our experts need to save and improve lives.”

Leading up to the game, the Petes are accepting nominations of local hockey moms to be honoured leading up to and during the game. 

This is a spin on prior years as annual chairs were selected to spearhead the campaign.

“With the honourary chair model that we used to use, it would be a little bit burdensome on those people,” said Burton Lee, Petes executive director of business operations. “They had lives, they were trying to manage day-to-day, probably still dealing with their cancer journey and on top of that, we were saying 'raise a bunch of money for us, would you?'“

The Petes are accepting orders to purchase a name (up to 200) to be printed on one of their Pink in the Rink game-worn jersey for $20. The Petes will unveil a special jersey with the purchased names at a future date.

Fans can also buy a special edition custom Pink in the Rink t-shirt with any name on the back and donate tickets to cancer survivors or volunteers to attend the game. A live auction will take place after the game to bid on game-worn jerseys.

The Pets have raised $900,000 over the past 13 years as they are closing in on their $1 million milestone. 

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