Hands-ON with Best Write Communications
Don't Be a Nuisance - how to tell when you've got a story.
Best Write Communications will cover:
1)The importance of taking the time to research what makes up a news story, including what makes it unique and relevant.
2)Identifying what is not news: the difference between having a hot idea and having something that is a marketing piece, or an advertisement. (It’s critically important to know the difference, or you can risk alienating your media audience.)
3)Understanding what makes reporters and bloggers tick – how to help them out and improve your chances of getting good coverage for your start-up.
4)Learn how a blogger/reporter hunts for ideas and builds a story: it may not be the one you wanted, but it could well be the one you need.
5)The delicate balance between acting as a resource, and morphing into a nuisance.
Jane Davidson brings her clients the value and quality that comes with a proven track record as an award-winning journalist, corporate public relations specialist and copy editor for personal and business histories.
Jane has worked as a staff writer for the Globe and Mail Report on Business, Toronto Star Business Today, and as a reporter for the award-winning Anglican Journal of Canada. She honed her public relations skills as senior public relations specialist, corporate, for Du Pont Canada and more recently as media relations specialist for the Municipal Property Assessment Corporation of Ontario. She is the author of a book on adult literacy in Canada, and handled all media communications for the City of Peterborough following its near-catastrophic flood of 2004.
She has recently added technical start-ups to her client mix and has successfully guided them to some bright and potentially profitable coverage among specialized bloggers in Canada, the U.S. and Germany
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