Doug Flutie Becomes Brand Ambassador For Peterborough-Based Canuck Play’s Maximum Football Title

Canuck Play, the local video game company that has gained international coverage for its one-of-a-kind football games, has announced that Doug Flutie has come on as an ambassador for their Maximum Football franchise.

Considered one of the greatest quarterbacks of all time, Flutie will be a brand ambassador for the only video game on the market that allows gamers to play with US College, Canadian, and U.S. professional styles of play. Doug Flutie’s Maximum Football will feature Doug as a playable character and include multiple new game play features.

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“I’m basically a kid at heart who lives for playing sports in person or on the screen,” says Flutie. “This partnership gives me the chance to join the video game space and I’m looking forward to helping grow the Maximum Football brand. What drew me to Maximum Football was the innovative concept of including three different styles of football in the game.”

Canuck Play (a client of the Innovation Cluster) and partner Spear Interactive (an indie game publisher based in Hamilton) are excited to have Flutie come on board. “His accomplishments at all levels and styles of gridiron football are well known, and he is the obvious natural fit for our title,” says David Winter, President of Canuck Play.

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Canuck Play has developed their games within Peterborough, launching their first title here in July 2017.

“This is a game changer for this game development company,” says Michael Skinner, President & CEO of the Innovation Cluster. “Doug Flutie embodies the Canuck Play brand and we are excited to see a local company bringing on such a prominent figure in their industry.”

Maximum Football 2018 is now available on PlayStation and Xbox digital download stores.

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