As it says here in the December 28, 2006 posting of the video on YouTube, "This pure work of art was created by two genius students at TAS Secondary School in Peterborough, Ontario. This was a physics project in grade 11. The objective was to create a cardboard chair which would hold at least 350 lbs, and up to 1000 lbs. Needless to say these two students took it upon themselves to make a creation above all creations. Making the chair was one thing... the second part of the project was to ADVERTISE it! So here you go. The iPad ad. Enjoy."
And the update given on January 27 of this year: "Yeah, I know... we had the name first, haha."