United Way Of Peterborough Issues Urgent Call For Help To Community

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The United Way of Peterborough has issued an urgent call for help to the community, as they are way behind where they were last year at this time with fundraising.

A key indicator for the organization—which provides essential services for so many in the community—is the comparison to last year’s results to date. In 2014, at this same time, United Way campaign results totaled $1.34 million compared to this year’s results of $840,000—a difference of about half a million dollars.

Using historical data, campaign officials are projecting a significant shortfall by the end of campaign if donations remain in decline.

Indeed, the entire Campaign Team is working hard to reach their goal of $2.2 million but are not optimistic the goal will be reached when comparing year-to-date results.

“This situation is unprecedented, dire even, and we are redoubling our efforts and asking the community to redouble their efforts to ensure the needs identified as critical in our community can be addressed now and in the future,” says Jim Russell, CEO of United Way of Peterborough.

The United Way provides vital services in the community (see infographic below), and many are in jeopardy if they don't reach their goal.

You are encouraged to donate online or by calling 705.742.8839 to give by Visa or MasterCard. You can also visit the United Way office at 277 Stewart Street to make a donation in person.

Also, spread the word on your social media channels, workplaces, schools, everywhere.

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