When considering a company as large as Century 21, which has a presence in 78 countries around the world, sometimes it can be hard to envision a face behind the brand. In a city like Peterborough though, that face has been Carl Oake for as long as we can remember.
Arguably one of the most recognized brands in the industry, our local Century 21 was established by Carl in 1978 as Century 21 Carl Oake Realty, later becoming what we all know as Century 21 United Realty in 1999 after a merger with Century 21 Gray-Munro.
Vanessa Oake Hogan
Now, after almost 40 years at the helm of the company, it was announced that Carl’s daughter Vanessa Oake Hogan would transition into the ownership role over the coming years—a transition which actually began in Fall 2016.
Although the face behind the brand might be changing, the goals and direction of the brokerage remain steadfastly the same. They have always been a full-service brokerage and will continue in that direction, striving to bring as many tools and resources as possible to their sales representatives to help them succeed.
Vanessa is excited to be taking the helm from her father, Carl
While numbers of sales and closing prices help accelerate a business such as real estate, it’s ultimately well-educated and equipped agents who help steer it in the right direction and keep it on course. Century 21 United Realty aims to continue providing value to its agents, being progressive with technology and staying ahead of the curve with their best practices.
To continue in this direction, agents have access at all times to a non-selling management team—a huge advantage to their sales representatives. One of them is always around to help when needed and they are all focused on driving the brokerage forward. Anyone who has dealt with real estate knows that there is always a lot of paperwork involved no matter which way you look. It comes with the territory.
To help lighten the burden on its agents, Century 21 United Realty has started a pilot project with seven of its sales representatives that offers a "concierge" service to market their listings, taking administrative work off their plates. This allows them more time to service their clients while prospecting for more business.
It’s assistance like this that Vanessa Oake Hogan hopes will further push the brokerage towards an even brighter future while keeping the foundation her father created in place.
The beautiful Century 21 building on George Street in downtown Peterborough
Now more than ever, our community is evolving, with real estate numbers increasing at a staggering rate.
With the looming 407 expansion, people from other cities have already taken notice and are flocking to the Lift Lock City. This is why Century 21 United Realty wants to bring the world to you, knowing that sales come from everywhere. With them, your listings and home searches reach 78 countries in 16 languages on century21global.com, letting your properties receive the ultimate global buyer exposure.
As global as Century 21 has become, the local office has stayed true to its local roots and continues to be very involved in the community. The Rotary Carl Oake Swimathon just completed its 31st year in town. To date, it has raised over $1 million for Easter Seals and various local Rotary Projects. That’s a lot of laps!
Vanessa dropping the first ball at the Lakers home opener at Memorial Centre
They’re about to enter the Peterborough Dragon Boat Festival for a 3rd year, with funds raised going towards breast cancer detection and treatment in our community. Sports fans in town know that they’re a Major Sponsor of the always popular Century 21 Senior Lakers team, hoping for a 3rd successful year with the team coming up. To finish off the year, they raise money for the Salvation Army Toy Drive, which last year exceeded $15,000 to help kids in our community!
As always, your success is Century 21’s success and their goal will continue to be creating extraordinary experiences for their clients while helping them achieve all of their real estate hopes and dreams.
For more info on Century 21 United Realty, find their website and social media channels below: