Check Out The Business Beat This Week Featuring Uride, HERmanas Boutique and MicroAge PW

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PTBOCanada is delighted to be running the Business Beat columns each week here, spotlighting new businesses and startups in Peterborough and the Kawarthas. Here is this week’s edition…

Uride Launches $20,000 Student Support Fund

Ride-sharing service Uride has introduced a new initiative aimed at supporting students facing financial challenges. The company has committed $20,000 to its Student Support Fund, which will award $5,000 to one deserving student each week throughout February. These funds can be applied toward tuition fees or other school-related expenses.

The program is open to students residing in communities where Uride operates. By providing this direct financial assistance, Uride hopes to help ease some of the economic pressures that many students experience during the academic year. For full details on eligibility and how to apply, interested students should download the Uride app.

HERmanas Boutique and Bikinis by Bridget Nominated for National Awards

Apsley-based HERmanas Boutique and its swimwear brand, Bikinis by Bridget, have earned dual nominations in the 2025 Canadian SME National Business Awards. The boutique, owned and operated by sisters Bridget and Victoria, has been shortlisted for Small Business of the Year.

The business is celebrated for its original, sustainably produced swimwear made with innovative Truelife® ECO fabrics, as well as its carefully curated selection of global fashion pieces. In addition to the business recognition, founder Bridget has received an individual nomination for Young Entrepreneur of the Year.

With summer fast approaching, now is the perfect time to explore their latest swimwear collections and seasonal styles. Visit their website at shophermanas.ca to browse the full range.

MicroAge PW Expands to Become MicroAge PWK Through Kingston Acquisition

MicroAge PW, serving Peterborough and Whitby, has reached a significant milestone by acquiring MicroAge Kingston and rebranding as MicroAge PWK. This strategic expansion brings together three locations with a shared commitment to supporting local businesses.

The Kingston team brings decades of experience helping regional organizations with their IT needs. The newly combined group has emphasized that it will maintain the strong local focus that has defined each location while benefiting from greater resources, broader expertise, and fresh momentum. By uniting strengths across Peterborough, Whitby, and Kingston, MicroAge PWK aims to provide even higher levels of IT leadership, service quality, and innovation to clients throughout the area.

If you want to have your business featured on the Business Beat or know of a business doing something new and interested, shoot an email to brenda@pkchamber.ca.

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