Instagram Reel Goes Viral For Peterborough Humane Society; Gets Over 1.2 Million Views

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The Peterborough Humane Society (PHS) is going viral after an Instagram reel got 1.2 million views, which was originally posted on Sept. 20.

The video was created in collaboration with Kate Ward of SimplyStrongMBC. It takes a fun and unexpected approach to promoting pet adoption showing that adopting just one kitten can leave you ‘off balance,’ even leading to ‘back pain’ from holding only one cat. The cure is to adopt two kittens which will help you regain your balance and protect your back.

“The message may be playful, but it carries an important truth,” said Désirée Kretschmar, PHS communication and development coordinator. “Kittens thrive when they have a companion, and this video captures that in a way that makes people smile, laugh, and think about adoption."

Since being posted, the video has gained over 43,800 likes and over 280 comments.

“We’re so grateful to Kate for her creativity and partnership,” said Kretschmar. “This collaboration shows the power of humour and community in helping spread an important message: there’s always room for more love and more kittens.”

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