Lakefield Sisters Turn Road Trip Idea Into New Clothing Brand
/By Scott Arnold
An idea from Lakefield sisters for making people pause, think and break out of their routines has grown into a new clothing brand with an unexpected connection to an internationally known singer-songwriter.
Two Franco-Ontarian, Lakefield sisters and young entrepreneurs, Allison and Sabrina Adam, officially launch ColourMe, a clothing brand built around colour, creativity, connection, and breaking everyday patterns (photo courtesy of Allison Adam)
Allison and Sabrina Adam have officially launched ColourMe, a clothing brand built around colour, creativity and the idea of doing something a little differently.
The idea started during a three-month road trip across Canada and the United States in 2024, when the sisters began exploring ideas around curiosity and human connection.
That eventually led them to the Stroop Effect, where the brain has to pause when information conflicts, such as seeing the word “blue” written in orange.
ColourMe puts that idea directly onto its clothing.
The designs feature mismatched colour combinations, with customers choosing the garment colour, the colour word and the text colour. The sisters also created their own handwritten fonts, and every design is available in English or French, reflecting their Franco-Ontarian roots and bilingual upbringing.
The sisters both grew up in Lakefield and are Trent University graduates. Allison holds a Bachelor of Business Administration and works as a business advisor with Community Futures Peterborough, while Sabrina holds a Bachelor of Science and Bachelor of Education and teaches biology at Lakefield College School.
“It feels really exciting to finally launch something we’ve been building for so long,” says Allison. “And this is really just the starting point.”
Singer-songwriter hans williams representing the brand with a ColourMe shirt (photo courtesy of allison adams
