Peterborough Downtown Business Improvement Area Launches New Website
/The Peterborough Downtown Business Improvement Area (DBIA) has officially launched Phase 2 of its website TheBoro.ca, announced on Monday.
Photo courtesy of the DBIA.
The reworked website helps visitors and locals to plan and enhance their downtown experience according to a press release.
Support from Regional Tourism Organization 8 (RT08) through their Partnership Allocation Program helped DBIA create the website.
The website was originally developed during the pandemic as an online shopping portal. It has become a digital destination for visitors and residents, aligning with the DBIA’s mission to enhance downtown Peterborough’s economic vitality, community connection and cultural vibrancy according to Nour Mazloum, DBIA executive director
“TheBoro.ca is more than just a website. It’s a crucial part of our long-term strategy for fostering economic growth and cultural vibrancy in the heart of Peterborough,” she said. “We really want people to feel excited about exploring our downtown, whether they’re visiting us for the first time or just looking for a great way to spend their weekend.”
The new platform serves as a central hub for downtown Peterborough to discover events, local businesses or trip ideas.
It also gives downtown business owners, artists, and local event organizers a central stage to share their offerings, helping them reach new audiences and network within the community and among visitors.
Some new features of TheBoro.ca include:
An Interactive business directory with mapping tools and highly curated categories
A dynamic events calendar with DBIA-led events and community submissions with everything from live music and customer appreciation events to theatre shows, family festivals and exclusive pop-up events
Trip-planning content such as self-guided tours and itineraries, local stories and business/artist spotlights and guides
Integrated connections to the Boro Gift Card, exclusive Boro merchandise and newsletters