Photos: Community Futures Peterborough Leads Business Owners Through ‘The Modern Entrepreneur Experience'

Community Futures Peterborough (CFP) and the Business Advisory Centre hosted ‘The Modern Entrepreneur Experience,’ designed to empower local business owners with modern tools, insights, and connections for growth, held at the El(p) on Tuesday morning.

Devon Girard, CFP executive director (far left) addresses the audience after their lunch break at the El(p). All photos by David Tuan Bui.

According to CFP, the event brings together industry leaders, creative strategists, and marketing experts for a half-day of learning, networking, and inspiration, showcasing Peterborough’s thriving entrepreneurial ecosystem.

There were several speakers at the event. Jason Fiorotto, a marketing and sales leader for over 25 years, taught attendees how to attract the right customers, convert leads and build long-term growth.

Shelby Leonard-Watt & Mike Watt of Plush, Flavour and SOS spoke about building a personal brand and sharing storytelling insights while exploring how style and brand presence can elevate business success.

Influencer Megan Patterson discussed how to leverage authentic storytelling and influencer strategy to connect with audiences and drive meaningful results.

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