More Canadians will benefit from using the new Random Acts of Green® Mobile App thanks to $200,000 in support for its promotion and sustainability, announced by the Honourable Maryam Monsef, MP for Peterborough Kawartha on behalf of the Minister of Environment and Climate Change, Catherine McKenna.
RAOG Founder/CEO Jessica Correa
The app, which was first released last Fall and has gone through updates after receiving user feedback, encourages Canadians to act daily to reduce their greenhouse gas emissions (GHGs) while raising awareness of individual acts toward climate change.
Left to right: RAOG CEO Jessica Correa, Peterborough Mayor Diane Therrien, Mayor of Selwyn Township Andy Mitchell and MP Maryam Monsef (Photo courtesy RAOG)
“Random Acts of Green (RAOG) is grateful for this funding that will help us spread the word and get more Canadians using the app as a tool for individual climate change action,” says RAOG CEO Jessica Correa.
“The app has the power to measure how individual Canadians are reducing their greenhouse gas emissions (GHG),” she adds. “We want to prove to individuals that seemingly small daily choices make large collective impacts so that we can all make a difference for the future of the planet—starting now.”
Photo courtesy RAOG
The funding will support the implementation, launch, measurement, evaluation and report on the success of the Random Acts of Green® Mobile App, which encourages Canadians to act daily to reduce their greenhouse gas emissions (GHG) production by choosing to adopt one or more of 40 low-carbon choices or “Green Acts”.
The App has been designed based on motivational tools and barrier reduction strategies, and educates, engages, encourages and rewards individual Canadians for taking climate action.
An official app launch party celebrating the many volunteers, local business partners and supporters is being planned for May 28th at Market Hall in Peterborough.