Lakefield's Michelle Moore has gone viral before with her shark blanket designs from her company MJ's Off The Hook Designs, but the mother of four has never seen anything like what she's experiencing now with her hooded owl blanket design she just released.
This is the picture of the hooded owl blanket design she posted to Facebook, announcing the release of the pattern...
Moore, who is blown away by the response, tells PTBOCanada how the design came together, and how the "Likes" to her Facebook page have gone from 37,000 to an astounding 104,000 and counting since the post:
"I just recently designed a hooded unicorn blanket before Christmas and its sales have been doing amazing. After making the unicorn, I could totally see it working amazing for an owl, the fringe replicating the feathery wings. I also used a more detailed shell stitch to give the blanket a beautiful feathered look. I was certain that people would love it because the continuing popularity of owls. When I started designing hats, owls were always a top seller and one of my favourite designs to make. I had no idea that this design would go viral but the blanket is beautiful and people are obsessed with owls so I guess it just clicked like magic for people to rapidly start sharing. The design was brand new—just released on Tuesday. That evening's Facebook post had 1.6 million views when I woke up Wednesday morning, and has continued to skyrocket in views since. Before the owl went viral, I was at 37,000 page Likes and now my Facebook page is at 104,000 and growing."
We can hardly wait to see what pattern this entrepreneur releases next.