The garden and bird store started selling the chocolate in May with 711 products purchased. Each bar costs eight dollars, with three going to the NCC. Avant-Garden Shop owner Brenda Ibey could not be more pleased with the way the fundraiser went.
“It was fantastic,” she explained. “Our customers just loved these chocolate bars and as soon as I told them that three dollars for every bar was going to the New Canadians Centre, they would buy, one, two, three or more so they really supportive.”
The NCC said they were grateful for Brenda and her customers’ support throughout the campaign.
“Brenda’s generosity through Avant Garden and the Peace by Chocolate initiative is making a real difference for newcomer families in our community,” said Jeeniraj “JJ” Thevasagayam, NCC executive director. “Because of your support, NCC can continue delivering programs that create belonging, opportunity, and connection in Peterborough.”
Ibey heard of the chocolate company last Christmas and purchased a few bars for herself. She discovered that she could purchase them wholesale and Peace by Chocolate was based out of Antigonish, N.S.
The Avant-Garden owner is sponsoring a Syrian refugee, which coincidentally mirrors the backstory of Peace by Chocolate’s founder and CEO, Tareq Hadhad. The latter had his chocolate factory in his homeland bombed in 2012 which forced him and his family to flee to Lebanon before settling in Canada.
“I have a connection with a young Syrian fellow who we helped to sponsor to get to Canada and now we're working to get his family here as well and so they should be coming soon.”
Ibey thanked all of her customers who had supported the initiative throughout the months and continues to sell Peace by Chocolate products in her store. She may think of a new organization to support for the next wave of chocolate bars but says she was happy to be involved with the NCC.
“It's been a really amazing story, really amazing to get involved with to help these folks because they're in dire straits where they're living and we don't know how lucky we have it here in Canada,” she explained. “I just wanted to help in any way I could, and the New Canadians Centre is a great organization, and I thought this would be fantastic to do.”
