According to Jen Johnstone, the Alzheimer Society's executive director, all proceeds from the event will go towards the organization’s programs and services in three ways.
“One is supporting counselling and healthcare navigation. It's very complicated demntia so people need a lot of support navigating that healthcare system,” she explained. “It goes towards education for our clients, for the public and it goes towards social recreation programs like our famous Minds and Motions program.”
This year’s fundraising goal is $114,790, with $42,000 raised at the publication of this article. The number is a fun but informative way to get people to walk 14,790 steps, representing the 14,790 people diagnosed with dementia in the region alone. Johnstone says that this number is likely higher than what has been officially recorded.
“Dementia is growing very, very rapidly. Based on the landmark study that was released by the Alzheimer's Society of Canada, from 2021 to 2030, we're expecting a 65 per cent increase in the number living with dementia.”