PTBOCanada.com has reached a big milestone on our Twitter platform, reaching 20,000 fans.
Twitter is where it all started for us back in October 2009. After that, we launched this here website—which turns 10 years old in 2020!—and then our Facebook (25,500+ fans) and Instagram (13,400+ fans) platforms.
Watch a message from our PTBOCanada.com Co-Founder Neil Morton on the milestone and the impact the community has on it…
The illustrator/caricaturist/muralist—check out his Instagram page here—was on the StudioPTBO podcast talking about what that experience was like, as well as giving practical advice for artists that are looking to build their brand on social media.
Illustration Jason Wilkins created
Watch the episode with Wilkins below in conversation with hosts Cody May and Neil Morton…
Listen to more StudioPTBO marketing podcasts here.
Innovative cities in the modern era utilize social media as an integral communications device for all things community.
Much credit should go to the City of Peterborough, which has stepped up its social game on Twitter and Facebook in positive, engaging, playful ways—in doing so showcasing the people and amenities that make Peterborough a welcoming city, and all the hard work being done.
Exhibit A: During the winter storm recently, the City tweeted out a series of fun, educational videos that got lots of engagement showing us how the Public Works plowing crews (road and sidewalk) were tackling all that snow…
18 plows, 9 sidewalk plows and 2 graders. About 965 lane kilometres of road, 400 kilometres of sidewalk and 38 kilometres of maintained trails. Maintenance, service and public safety. The view from a plow truck today. pic.twitter.com/bzwOFzVMZU
The key people on the City of Peterborough’s social media/communications activities are Sharron Hayton—the main person for corporate social media accounts—Sadie Norrad, Accessibility and Communication Specialist; and Brendan Wedley, Manager of Communication Services.
“We want to be informative and engaging on social media,” Wedley tells PTBOCanada. “It's not a new strategy, but I would say that we've been working to enhance how we communicate through our various communication channels. I think people will have noticed an increased use of videos, photos and graphics. We're using a more conversational tone when appropriate—but there are still some municipal topics where we need to be more formal or reserved.”
Recently the City had some fun with this Throwback Thursday showing past logos…
The City is currently working on building a much needed new website, which is slated to launch in the spring. Wedley says the development of that has inspired new possiblities with social media.
“The new design and voice that's being developed for our website is certainly influencing our communication through other methods, including our social media presence,” Wedley tells PTBOCanada. “Residents will find the new website to be easier to navigate, find information and access City services. Instead of being designed based on government, it's being designed based on the user or the resident. I think we see that same principle reflected in our tone on social media.”
With Twitter and Facebook amping up, the City now has an eye to activating an Instagram account to tell Peterborough’s story more visually. “We keep looking at Instagram, but we're not there yet,” Wedley tells PTBOCanada. “We know it's a fantastic platform and a positive space. We need to be able to generate more relevant, timely photo content before we can be in that space in a meaningful way.”
Indeed, the City’s thoughtful approach and tone to social media and building their new website is in keeping with how the community consumes content now in the modern era. “Social media is just one tool, but it's an important tool,” notes Wedley. “We want to engage with residents in a way that's convenient for them.”
Exciting news for the team here at PTBOCanada, as our Instagram channel highlighting great photos, video and stories of Peterborough & the Kawartha has reached 10,000 fans.
This is an awesome milestone for us on Instagram, and means that all three of our social media platforms now have at least 10,000+ fans—we have 19,500+ on our Twitter page and 24,750+ on our Facebook page.
Combined, we have now reached 54,000+ fans between our social media channels…
Thank you Peterborough & the Kawarthas and to all our fans from across the country and around the world! We are grateful! Follow us on Instagram here. Follow us on Twitter here. Follow us on Facebook here.
Contact our Brand Strategist Aaron Elliott at email@example.com to learn more about how we can get the word out about your local business.
Telling and sharing your stories through social media is a huge part of who we are. We have over 36,000 social followers between our Twitter, Facebook and Instagram channels—all of which are powerful platforms for sharing information, stories, photos and video about Peterborough.
As part of our full-on embracing the social media age, we are excited to be now launching our 4th social media channel, PTBOCanada Snapchat (ptbo_canada). Snapchat social messaging app is an engaging way that millennials and beyond—it's a maturing medium—are using to share photos, videos and stories. As with our other social channels, our approach will be hyper-local— exploring our community in new, unique ways using this platform.
If you're on Snapchat, add us at ptbo_canada or use our Snapcode below...
The 2nd Annual Peterborough Pulse on Saturday (July 16th) was a vibrant, amazing day when a community came together for a car free day in the downtown corridor to celebrate everything that is unique about this city.
It was trending all day No. 1 locally on Twitter as people tweeted about the diversity of stuff to explore at this special day...
"This idea came up last week when one of my friends asked me what I do during the day," Sawada tells PTBOCanada. "Many people have an idea of what the principal role is, but the principal role has changed immensely since you and I went to school. So, I thought of live tweeting my day, which can be a challenge, but I usually tweet out school happenings at the @StJohnPVNC handle. Additionally, I thought that this could be a transparent way of showing and sharing what my job entails."