Central Smith Creamery Celebrates Success Of 'Moon Mist' Ice Cream With Tie-Dye T-Shirt Community Event

To celebrate the high sales of their latest ice cream flavour, Central Smith Creamery put on a ‘Moon Mist Tie Dye Day’ community spirit event to mark the early success at their Selwyn facility on Friday afternoon.

Logan McGee, 7, eagerly awaits his tie-dye t-shirt as Christy Joy pulls the top from the pail. The tie-dye shirts are in the same colours as the Moon Mist ice cream that was released in March. Photo by David Tuan Bui.

Central Smith sold out 65 tickets to their event that allowed children and adults to make and take home tie-dye t-shirts in the same colours as their ‘Moon Mist’ ice cream that debuted in March.

It consists of three flavours, banana, blue bubblegum and grape. The flavour is popular in Nova Scotia and Central Smith took a playful approach to introducing Moon Mist into their lineup with their community event.

“This was to have a bit of fun with the character that we created, the little alien,” said Jillian Scates, Central Smith project manager. “We just wanted to bring lots of people to the factory and have some fun.”

The little alien associated with the Moon Mist flavour, connected the space setting the creamery wanted to portray. Photo courtesy of Central Smith Creamery.

Central Smith often holds community events such as ‘Bigfoot Day’ and ice cream socials. They have engaged in philanthropy work, holding food drives for Kawartha Food Share every Christmas and supporting Five Counties Children’s Centre and Peterborough Regional Health Centre Foundation.

“We love working and hanging out with the community,” said Scates. “We love meeting with lots of people and we're always trying to be community-focused here at Central Smith so we thought a fun event would be good.”

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