Founded and owned by Jamie Law, the business initially opened in Innisville on Highway 7 in 2014 and has since expanded to seven total locations. The establishment is located at 89 Hunter St. E. at the former Loaded Pierogi location and Reggie’s Hot Grill before that. Knowing the history of the building, Lee says it was a perfect fit for him to expand his business to Peterborough.
“I heard it was a great opportunity and a fantastic city and we stumbled upon this fantastic spot that used to be a burger place back in the day,” he explained. “We were lucky enough to score the building and the rest is history. The community has been coming out in full support, everyone's been loving the burgers and I couldn't be more happy.”
The restaurant serves burgers, fries, hot dogs, burger bowls, wraps, poutines, milkshakes and more. Their style ensures freshness in all their ingredients, a throwback to how burgers were originally made, unlike the methods of several current fast-food burger chains according to Law.
“It (the burgers) does take a few extra minutes to cook but it's fresh-cooked to order, it's all hand-cut fries and all fresh ingredients,” he explained. “It's basically back to the day where burgers were cooked so they're not sitting in CVap or a warming drawer. They're cooked to order on a grill with fresh beef, so it's fantastic. The taste is there, you can't beat it.”