CMHA HKPR Launches Clothing Line Created From Local Artists to Help Fund Mental Health Programs

The Canadian Mental Health Association, Haliburton, Kawartha, Pine Ridge (CMHA HKPR) celebrated Mental Health Week with help from local artists by launching a new clothing line to help fund mental health programs, announced on Wednesday.

(From left to right) Jack Veitch, CMHA HKPR manager of community engagement and education; Kate Matthews, artist and Lindsay Halcovitch, Perfect Perception. Matthews and Halcovitch are wearing their designs for the clothing line while Veitch holds Phillip Jolicouer’s design. Photo by David Tuan Bui.

CMHA HKPR commissions three local artists in Kate Matthews, Lindsay Halcovitch and Phillip Jolicoeur to create original designs inspired by mental health and wellness.

“It’s super meaningful to contribute,” said Matthews. “This (CMHA HKPR) is my workplace as well so it’s extra powerful, bringing my passion of art and my workplace in putting that together with my passion for mental health.”

“I just felt honoured for this have this opportunity to present some of my designs for such a meaningful purpose,” explained Halcovitch.

“Working with these artists has been incredibly inspiring. Their talent really shines through in every piece, and they’ve created designs that are not only meaningful but genuinely stylish,” said Jack Veitch, CMHA HKPR manager of community engagement and education. “This collection proves that you can support an important cause, start conversations about mental health, and feel proud of what you’re wearing at the same time.”

@ptbo_canada The CMHA HKPR is celebrating Mental Health Week by launching a new clothing collection that brings together mental health advocacy, community connection and local creativity. #ptbocanada #journalism #fyp #news #mentalhealth ♬ original sound - PTBOCanada

Partial proceeds from every purchase directly support CMHA HKPR programs and services across Haliburton, Kawartha and Pine Ridge.

Clothing can be purchased online at CMHA HKPR’s website by clicking ‘Shop.’

“It’s so important to note that each person has their own journey, and it was important to us to find different types of artists with different kinds of art styles to really depict each person’s journey and experience with their mental health and wellness,” said Vietch.

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