Free Marketing Workbook Helps Peterborough Businesses Make Every Dollar Count

By Scott Arnold

Small businesses looking to get more out of their marketing now have a free resource to help them build a strategy before spending time and money on promotion.

In Celebration of Small Business Week 2026 Community Futures Peterborough Launches New Free Downloadable Marketing Workbook. (photo courtesy of community futures peterborough)

Community Futures Peterborough’s Business Advisory Centre has launched a downloadable Marketing Workbook to help local entrepreneurs plan their marketing around clear goals rather than simply deciding what to post or where to advertise.

Released during Small Business Week 2026, the workbook provides a step-by-step guide to identifying a target audience, defining what sets a business apart, understanding competitors, setting goals and choosing the right marketing channels.

The aim is to help business owners make more informed decisions about where they invest their time and money, rather than taking a trial-and-error approach to promotion.

Rosalea Terry, Manager of the Business Advisory Centre and Corporate Communications at Community Futures Peterborough, says marketing should be a strategic tool for business growth rather than simply another task on an already busy to-do list.

“Marketing can easily become something they feel they have to do rather than something they strategically use to grow their business,” says Terry. “This workbook is about making marketing more intentional, manageable, and connected to the bigger picture.”

The workbook is designed for businesses at any stage, from those developing their first marketing plan to established businesses looking to make sure their marketing efforts still align with their goals.

It also complements the Business Advisory Centre’s marketing and branding workshops and one-on-one advisory services for entrepreneurs looking for additional support.

The free Marketing Workbook is available through the Community Futures Peterborough website, where business owners can also find upcoming workshops and information about booking individual advisory sessions.

Scott Arnold is a Journalist and Content Creator at PTBOCanada Media Inc

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