By Scott Arnold

From hats and t-shirts to mini sticks and bar accessories, Petes fans can now find their favourite team’s merchandise at Canadian Tire on Lansdowne Street West, bringing a little more of Peterborough’s hockey identity into the community.

For a hockey town like Peterborough, the Peterborough Petes are woven into the fabric of the community. Now, fans have another convenient place to find their favourite team’s merchandise, with a new display at Canadian Tire on Lansdowne Street West.

The partnership brings the team’s merchandise into one of the city’s familiar retail destinations, giving fans an opportunity to pick up their favourite gear while shopping for everyday essentials. It also means visitors coming to Peterborough for hockey tournaments and other events can find Petes merchandise without having to make a separate trip to the team store.

For Mark Million, Petes Director of Merchandise and Community Growth and the Ontario Hockey League’s Retailer of the Year, the opportunity represents more than another place to sell t-shirts and hats. It is another way to bring the team closer to the community that has supported it for generations.

“We’re a community-based club, so being able to show our wares at Canadian Tire is a real positive for us on the business side, but certainly on the Petes Hockey community side,” said Million. “The more places you can see the Petes Hockey, the better off we all are.”

Petes fans can now find a selection of team merchandise at Canadian Tire on Lansdowne Street West in Peterborough. (Photo by Scott Arnold)

The idea came together through a connection between Million and Ralph Moulton, the associate dealer and owner of the Canadian Tire on Lansdowne, and longtime Petes season ticket holder. With an introduction from Petes scouting staff member Dan Larmer, the conversation turned into an opportunity to bring the team’s merchandise into the store.

Million said Moulton was generous with the amount of space provided for the merchandise, helping create a display that makes the Petes a visible part of the store’s hockey section.

“We’re super fortunate to have Canadian Tire,” said Million. “I’m not sure that there’s another retailer in the country that is more hockey than Canadian Tire.”

That connection makes the partnership a natural fit for both sides. Canadian Tire has a long-standing presence in the community, while the Petes remain one of Peterborough’s most recognizable sporting institutions.

For Kelly Parsons of Canadian Tire, having the team’s merchandise in the store is another way to support local hockey while making it easier for fans to show their colours.

“We love to be part of the community,” said Parsons. “We do a lot of community work throughout the city and it’s just really great to be part of the Petes community.”

The display offers a range of merchandise for fans of all ages, including toddler, youth and adult t-shirts, hats, mini sticks, bar mats and vacuum-sealed mugs. Million said the selection mirrors the assortment available at the Petes store at the Memorial Centre, with fresh merchandise already brought in to replenish the display.

The prices are also expected to match those at the Petes store, with Canadian Tire following the team’s suggested retail pricing.

One of the biggest advantages is accessibility. While the Petes store operates during the day, Canadian Tire is open seven days a week from 7am to 10pm, giving fans more opportunities to pick up merchandise outside the team store’s regular hours.

“If you’re already here at Canadian Tire and you’re getting your things, I mean, the MM Centre is the destination,” said Million. “But yeah, seven days a week and 7am to 10pm. That’s not something for us. You’re here, you’re already picking up a few other things. Throw a Petes item in the cart for sure.”

There is also something meaningful about seeing the Petes represented in a place that welcomes people from across the region. Whether it is a local family shopping for the week or a visiting team in town for a tournament, the merchandise adds a distinctly Peterborough touch to the experience.

Million hopes that presence will continue to grow through relationships with other local businesses, extending the Petes’ reach beyond the arena and into more corners of the community.

Petes merchandise, including mini sticks, mugs and other fan favourites, now available at Canadian Tire on Lansdowne Street West. (Photo by Scott Arnold)

For a team whose identity is so closely tied to Peterborough, those connections matter. The Petes are part of the city’s sporting history, but their place in the community is built just as much through everyday interactions as it is through what happens on the ice.

Having their merchandise available at Canadian Tire is another opportunity for people to celebrate that connection, whether they are heading to the Memorial Centre for a game or simply picking up a few things around town.

And for other local businesses interested in being part of that effort, Million has an open invitation.

“If you are a retailer in Peterborough, you are a business in Peterborough or surrounding area and you have an interest in Peterborough Petes merchandise, we’d love to have a call,” he said.

Businesses can contact Million at MMILLION@GoPetesGo.com to discuss potential opportunities.

For now, Petes fans can find the team’s merchandise at Canadian Tire on Lansdowne Street West, adding another stop in Peterborough where the city’s hockey pride is on full display.

Scott Arnold is a Journalist and Content Creator at PTBOCanada Media Inc

Engage with us on social media on Twitter, Instagram, Facebook, Threads, Tiktok, Youtube and LinkedIn. Write to us at tips@ptbocanada.com. Sign up for our newsletter here.

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A New Place to Find Your Petes Gear: Team Merchandise Now Available at Canadian Tire on Lansdowne Street

By Scott Arnold

From hats and t-shirts to mini sticks and bar accessories, Petes fans can now find their favourite team’s merchandise at Canadian Tire on Lansdowne Street West, bringing a little more of Peterborough’s hockey identity into the community.

For a hockey town like Peterborough, the Peterborough Petes are woven into the fabric of the community. Now, fans have another convenient place to find their favourite team’s merchandise, with a new display at Canadian Tire on Lansdowne Street West.

“We’re a community-based club, so being able to show our wares at Canadian Tire is a real positive for us on the business side, but certainly on the Petes Hockey community side,” said Million. “The more places you can see the Petes Hockey, the better off we all are.”

Million said Moulton was generous with the amount of space provided for the merchandise, helping create a display that makes the Petes a visible part of the store’s hockey section.

“We’re super fortunate to have Canadian Tire,” said Million. “I’m not sure that there’s another retailer in the country that is more hockey than Canadian Tire.”

That connection makes the partnership a natural fit for both sides. Canadian Tire has a long-standing presence in the community, while the Petes remain one of Peterborough’s most recognizable sporting institutions.

For Kelly Parsons of Canadian Tire, having the team’s merchandise in the store is another way to support local hockey while making it easier for fans to show their colours.

“We love to be part of the community,” said Parsons. “We do a lot of community work throughout the city and it’s just really great to be part of the Petes community.”

The prices are also expected to match those at the Petes store, with Canadian Tire following the team’s suggested retail pricing.

One of the biggest advantages is accessibility. While the Petes store operates during the day, Canadian Tire is open seven days a week from 7am to 10pm, giving fans more opportunities to pick up merchandise outside the team store’s regular hours.

There is also something meaningful about seeing the Petes represented in a place that welcomes people from across the region. Whether it is a local family shopping for the week or a visiting team in town for a tournament, the merchandise adds a distinctly Peterborough touch to the experience.

Million hopes that presence will continue to grow through relationships with other local businesses, extending the Petes’ reach beyond the arena and into more corners of the community.

For a team whose identity is so closely tied to Peterborough, those connections matter. The Petes are part of the city’s sporting history, but their place in the community is built just as much through everyday interactions as it is through what happens on the ice.

Having their merchandise available at Canadian Tire is another opportunity for people to celebrate that connection, whether they are heading to the Memorial Centre for a game or simply picking up a few things around town.

And for other local businesses interested in being part of that effort, Million has an open invitation.

“If you are a retailer in Peterborough, you are a business in Peterborough or surrounding area and you have an interest in Peterborough Petes merchandise, we’d love to have a call,” he said.

Businesses can contact Million at MMILLION@GoPetesGo.com to discuss potential opportunities.

For now, Petes fans can find the team’s merchandise at Canadian Tire on Lansdowne Street West, adding another stop in Peterborough where the city’s hockey pride is on full display.

Scott Arnold is a Journalist and Content Creator at PTBOCanada Media Inc

Engage with us on social media on Twitter, Instagram, Facebook, Threads, Tiktok, Youtube and LinkedIn. Write to us at tips@ptbocanada.com. Sign up for our newsletter here.

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