The display offers a range of merchandise for fans of all ages, including toddler, youth and adult t-shirts, hats, mini sticks, bar mats and vacuum-sealed mugs. Million said the selection mirrors the assortment available at the Petes store at the Memorial Centre, with fresh merchandise already brought in to replenish the display.
The prices are also expected to match those at the Petes store, with Canadian Tire following the team’s suggested retail pricing.
One of the biggest advantages is accessibility. While the Petes store operates during the day, Canadian Tire is open seven days a week from 7am to 10pm, giving fans more opportunities to pick up merchandise outside the team store’s regular hours.
“If you’re already here at Canadian Tire and you’re getting your things, I mean, the MM Centre is the destination,” said Million. “But yeah, seven days a week and 7am to 10pm. That’s not something for us. You’re here, you’re already picking up a few other things. Throw a Petes item in the cart for sure.”
There is also something meaningful about seeing the Petes represented in a place that welcomes people from across the region. Whether it is a local family shopping for the week or a visiting team in town for a tournament, the merchandise adds a distinctly Peterborough touch to the experience.
Million hopes that presence will continue to grow through relationships with other local businesses, extending the Petes’ reach beyond the arena and into more corners of the community.