United Way Announces Ambitious Goal to Raise $1.6 Million For 2025 Campaign
/The bar keeps being raised for United Way of Peterborough & District which unveiled its 2025 campaign goal to raise $1.6 million, announced at the Healthy Planet Arena on Thursday afternoon.
Last year’s goal was $1.5 million while 2023 was $1.45 million. Photo by David Tuan Bui.
The 84th Community Campaign for United Way’s goal is a $1 million increase from last year’s $1.5 million. Jim Russell, United Way CEO said that it is positive that the goal gets raised every year.
“As our campaign chair (Paul Rellinger) said this morning, it's aspirational. We hit 1.55 (million) last year and nobody wants to be a part of doing less than what happened the year before,” he explained. “What you want in a campaign chair is some hunger, some animation and you don't want people to set the bar. I think it's appropriate that the goal is ahead of last year's number.
However, Russell wants to reiterate that the increased goal is not just for the sake of picking a number but rather, it is adapting to the increasing need of the United Way’s services to the community.
“The sad truth is that even the need in the community is pretty great,” he explained. “Waiting lists are longer for our services that our partners provide and so the need is there. It's picking a number for money needs to be invested in the right services in our community and we want to make sure that happens.”
@ptbo_canada The bar keeps being raised for Peterborough & District United Way which unveiled its 2025 campaign goal to raise $1.6 million. #ptbocanada #journalism #news #fyp #unitedway ♬ original sound - PTBOCanada
