Peterborough Just Got #BoobieTrapped By Boobie Bandits In An Awesome Way

The Canadian Cancer Society in Peterborough has started a clever marketing campaign in Peterborough to raise awareness for this year's Bras Around The Building, an annual fundraiser for Breast Cancer Awareness month.

Each year, volunteers and Peterborough firefighters help drape thousands of donated bras around the Country 105/Energy 99.7 studios building on George Street for Bras Around The Building, with all money going to Canadian Cancer Society. This year to launch the campaign, "Boobie Bandits" are boobie trapping businesses and organizations all over Peterborough.

Boobie Bandit Anne Arnold

Boobie Bandit Anne Arnold

The boobie bandits are placing bras on the doors of local businesses and organizations along with this message below encouraging them to return the bras and make a donation to the Canadian Cancer Society for breast cancer research...

Anne Arnold, volunteer with the Canadian Cancer Society and one of the boobie bandits, tells PTBOCanada the campaign launch on Tuesday morning (September 27th) has been a huge success on social media with a constant barrage of social notifications on her mobile phone. 

The Canadian Cancer Society in Peterborough made the announcement early Tuesday morning on Twitter that something big was happening and created the hashtag #boobietrapped...

Then, on their Twitter handle @BrasAround that Arnold maintains, they launched the campaign by hitting up places all over Peterborough. Here is a sampling...

Here are the boobie bandits with Mayor Bennett at City Hall this morning announcing this year's launch...

This excellent campaign for a great cause culminates in the Bras Around the Building main event October 28th at Country 105/Energy 99.7 studios building, where the final amount raised will be announced.

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