Peterborough Downtown Business Improvement Area Launches Digital Main Street Service Squad

Starting in April, the innovative Peterborough Downtown Business Improvement Area (DBIA) will be leading the local Digital Main Street initiative with a Digital Service Squad to help main street small businesses improve their online capabilities. 

The DBIA received a $10,000 grant from Digital Main Street as well as support from Community Futures Peterborough and the DBIA’s own resources to establish a Digital Service Squad to help small businesses in the downtown area enhance their use of digital tools and techniques to better promote and sell online.

Photo courtesy DBIA

Photo courtesy DBIA

The Squad will see a trained online specialist visit and assist businesses at no cost to help them set up Google Business, conduct a digital-readiness assessment, and apply for a $2,500 Digital Transformation Grant. 

“This program is going to make our downtown more competitive and vibrant,” says DBIA Executive Director Terry Guiel. “We know we have to meet our customers where it’s most convenient for them. The beautiful bricks and mortar physical locations will always be the core of what makes downtown what it is, but we need to help our businesses make the best use of their resources for promotions, serving their customers, and reaching new markets.”

Photo courtesy DBIA

Photo courtesy DBIA

HOW IT WORKS

-> Digital Main Street helps improve how small businesses use digital tools and techniques to become more successful.

-> Today’s digital economy is vital to small businesses, and DMS will help them adopt new digital technologies from e-commerce and social media to back-office systems such as payroll and inventory. 

Photo courtesy DBIA

Photo courtesy DBIA

Businesses within the downtown area will be introduced to the Digital Service Squad at the end of April.

For further information or to participate in the program, email DBIA Communications Manager Joel Wiebe here or call 705.748.4774.

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Donation Of Over $16,000 From Holiday 2 Hours Free Parking Presented To Kawartha Food Share

A total of $16,256 was raised for Kawartha Food Share in December 2018 through the generosity of people who opted to pay for parking during the Holiday 2 Hours Free Parking period, Mayor Diane Therrien announced with program sponsor HotSpot on Monday, January 28th.

This year, Holiday 2 Hours Free Parking was sponsored by HotSpot Parking. Hotspot has continued its support by announcing an additional $500 donation to Kawartha Food Share. “Kawartha Food Share is able to purchase $6 worth of food for every $1 it receives, bringing the total buying power of this combined donation to over $100,000,” Mayor Therrien says. “This donation is helping people throughout our community to put food on their tables.”

“We are so thankful for the continued support of the City of Peterborough and the local shoppers for supporting Kawartha Food Share each and every December,” says Ashlee Aitken, general manager of Kawartha Food Share. “This donation will allow us to purchase $100,000 worth of food which is an amazing help for us as we begin to restock our shelves after the busy holiday season.”

“We are excited to be contributing to the Peterborough community with this donation,” adds Phillip Curley, CEO of HotSpot. “Since we launched our parking app in December, we’ve had 1,602 drivers register to pay for their parking in Peterborough on the HotSpot app. This is a great start and we look forward to a strong future in the city.”

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Holiday Shopping Passports Are Now Available For Downtown Shopping

Make sure to shop downtown with your Holiday Shopping Passport over the holiday season for your chance to win up to $3,000 in downtown money.

There are more than 140 places to collect stamps this holiday season in downtown. The passports feature three early bird prizes of $500 in downtown money to be drawn December 5th, 12th and 19th with the grand prize of $1,500 in downtown money to be drawn January 9th.

The Holiday Shopping Passports program rewards people for supporting local businesses by shopping, dining and enjoying downtown. Last year’s program saw shoppers stamp a whopping $1.9 million worth of Holiday Shopping Passports.

Left to right: Joel Wiebe, Terry Guiel, Theresa Foley, Jonathan Moreno, James Wallwork and Lena Wallwork

Left to right: Joel Wiebe, Terry Guiel, Theresa Foley, Jonathan Moreno, James Wallwork and Lena Wallwork

HOW THE HOLIDAY SHOPPING PASSPORT PROGRAM WORKS

-> Every time you spend $10 at a participating business, a box on your passport will be stamped.

-> When your passport is filled (20 stamps), complete the form and drop it off at a ballot box at one of the participating businesses.

-> Each completed passport is a ballot for a draw to win downtown money. There are more than 100 participating businesses downtown.

-> Bring your Holiday Shopping Passport downtown on November 23rd for Black Friday as more than 100 downtown businesses put on some of the biggest sales of the year.

FREE PARKING DOWNTOWN

Also, the DBIA’s annual promotion of two hours free street parking starts on Black Friday and runs until the end of December thanks to the City of Peterborough Parking Division.

Check out downtownptbo.ca for the full list of participating passport locations.

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PTBOCanada Featured Post: Celebrate The Downtown With Holiday Shopping Passport & Black Friday Deals

PTBOCanada Featured Post: Celebrate The Downtown With Holiday Shopping Passport & Black Friday Deals

Sponsored post by DBIA

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Pop-Up Patio Comes To Downtown Peterborough This Summer

Mayor Bennett; Delia Senra, Co-owner of Natas Café; and DBIA Executive Director Terry Guiel at the Ribbon cutting ceremony for pop up patio. Photo by Evan Holt

Mayor Bennett; Delia Senra, Co-owner of Natas Café; and DBIA Executive Director Terry Guiel at the Ribbon cutting ceremony for pop up patio. Photo by Evan Holt

The Peterborough downtown, which is constantly innovating in exciting and dynamic new ways to showcase our beautiful downtown core—from upcoming (free) outdoor Wi-Fi (no official launch date yet) to the Summer Music series on Fridays to downtown murals—is now launching a "pop up patio".

The first pop up patio/sidewalk is at Natas Café on George Street...

Photo at Natas by Terry Guiel, DBIA

Photo at Natas by Terry Guiel, DBIA

This pilot project meant to look at ways of "animating George Street" is a joint partnership between the City of Peterborough, the DBIA and Natas Café. Parking along this section of George Street will shift as the police have given up their dedicated spaces to become regular parking, resulting in no parking spaces being lost.

Photo by Evan Holt

Photo by Evan Holt

The patio is on the sidewalk, and a pedestrian bump-out has been created to ease traffic around it. Much like the seasonal patios on Hunter Street, the new pop-up patio will be available when the weather gets warm and will be stored off-site in the off season.

“This is going to help animate George Street as people driving and cycling down one of our busiest streets see our downtown patrons outside enjoying themselves,” says Terry Guiel, Executive Director of the DBIA. “We’re excited to launch this pilot project at Natas Café and hopefully we can build on this in the future.”

"The City and the DBIA are working together to activate public spaces in our downtown," says Mayor Bennett.

"The sidewalk bump-out pilot project joins other initiatives such as the downtown murals program and the planned urban park at the Louis Street parking lot as we continue to invest in creative ways to generate activity in the commercial core for the benefit of the entire community," adds Mayor Bennett.

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PTBOCanada Featured Post: Taste Of Downtown Kicks Off Awesome Summer Event Season

PTBOCanada Featured Post: Taste Of Downtown Kicks Off Awesome Summer Event Season

Sponsored post by DBIA

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PTBOCanada Featured Post: Black Friday Is November 27th In Downtown Peterborough

Sponsored post by DBIA

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PTBOCanada Featured Post: Taste Of Downtown On June 13th Allows You To Sample 20 Restaurants

PTBOCanada Featured Post: Taste Of Downtown On June 13th Allows You To Sample 20 Restaurants

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Peterborough Downtown Now On Google Business View

Sam's Place Google Business View

Sam's Place Google Business View

You can now take virtual tours of participating downtown shops, cafes and restaurants thanks to a new initiative announced by Birchbark Media and the Downtown Business Improvement Area. Now people who aren’t familiar with the unique, welcoming spaces in downtown businesses can get a feel for what’s behind those doors by using Google Business View first—a 360-degree virtual tour powered by Google Maps Street View technology. It’s a great way to engage new visitors to the city and to the downtown.

Dreams of Beans Google Business View

Dreams of Beans Google Business View

Anyone who has used Google Maps Street View will be instantly comfortable with Google Business View. Similar to how someone on a smartphone, tablet or computer can take a virtual tour of a city—“walking” along streets with a complete 360-degree view of the surroundings–Business View offers the ability to go beyond the storefronts, to look inside shops, restaurants and cafes, to “walk” down aisles and in and out of various rooms.

Christensen Fine Art Google Business View

Christensen Fine Art Google Business View

Birchbark Media, the first local company certified by Google to produce the Google Business View virtual tours, reached out to several of its neighbours downtown to launch the program before extending the initiative to businesses throughout the community. Get on Google Maps to wander through the gallery and framing shop at Christensen Fine Art on George St.; head down the street to peek inside Gentry Apparel to see the sharp, spacious layout of men’s and ladies’ clothing; or check out the interior of Dreams of Beans café on Hunter St.

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