The 20th Anniversary celebration at Euphoria was extremely well attended, with a steady stream of people coming through the doors throughout the day to celebrate the milestone with owner Simone Dobson and her team.
For Inventory Controller and Manager Kaley Graham, the response was a fitting reflection of what Euphoria has become.
“Honestly, we're always overwhelmed every year and this year was no different,” Graham said. “It was incredible to see the amount of people that want to support us.”
And there was plenty to celebrate.
Euphoria’s story began 20 years ago with Dobson and a much smaller business on Hunter Street.
Dobson started at Spa on Hunter, a small medical spa, aesthetics business and hair salon. As the business grew, she was presented with an opportunity to partner with Spa Euphoria on Lansdowne Street.
The two businesses came together, allowing the team to offer more services to their clients and the community. Before long, that location was also running out of room.
That eventually led Dobson to a historic building in the heart of downtown Peterborough, where she transformed the landmark into the Euphoria Wellness Spa that people know today.
The result is a business that has continued to grow while remaining firmly rooted in the community.
Today, Euphoria includes aesthetics, medical services, massage, retail and more, along with its rooftop patio, lounge areas, steam rooms and saunas.
Graham says there is no membership required to visit Euphoria, either. While the spa offers membership perks, its treatments and services are open to everyone.
And, as she explains, people often discover there is much more to Euphoria than what initially brought them through the door.
“You come in for a little manicure quickly upstairs and you get drawn in,” Graham said. “You see the patio, you see the lounge. You're like, oh, we offer massages.”
“We do offer a little something for everyone.”