Peterborough-Based Health Food Startup Chimp Treats Just Landed Deal With Loblaws

The cool Peterborough-based health food startup Chimp Treats will have its frozen fruit product “Nicecream” hit a wave of Loblaws locations across Ontario starting on September 5th.

Nicecream will hit shelves across select Loblaws stores including the GTA, Ottawa, London and Barrie, and the next wave of locations will be in Québec in Loblaws’ Provigo Le Marché stores. After that, Chimp Treats aims to continue adding new locations until they reach all Loblaws stores across Canada by May 2019.

The team behind Chimp Treats: (left to right) Whitney, Brooke and Jillian.

The team behind Chimp Treats: (left to right) Whitney, Brooke and Jillian.

The announcement is the latest for a company that has had huge momentum since launching just one year ago on the market. They are one of the fastest growing natural food brands in Canada.

Founder and CEO, Brooke Hammer, 23, launched Nicecream in 2017 and has since expanded coast-to-coast with niche retailers such as Whole Foods Market and Healthy Planet.

While attending Trent University in Peterborough, Hammer developed an innovative manufacturing process that allowed her to create the fruit-only frozen dessert on a large-scale, commercial basis. Since entering the market, the entrepreneur has continued to reach new stores and locations along with growing her team.


“It is an incredible time for innovative, start-up companies in the Consumer Packaged Goods  space,” says Hammer. “Companies like Loblaws are open to bringing in more innovative products by small brands to meet consumer demand.”

“Getting picked up by a national retailer like Loblaws is the ultimate milestone for any company in the consumer and packaged goods industry,” adds Rosalea Terry, Marketing Manager and Senior Innovation Specialist for the Innovation Cluster, where Chimp Treats is housed. “They are on their way to becoming a mainstream brand.”

Engage with us on social media on TwitterInstagram and Facebook. Write to us at Sign up for PTBOBuzz newsletter here. Watch our PTBOCanada Love video here.