United Way Nearing Finish Line, 96 Per Cent of $1.6 Million Fundraising Goal Raised

The United Way Peterborough & District’s 2025-26 campaign goal of $1.6 million has reached 96 per cent of its fundraising target since its launch on Sept. 25.

Photo by David Tuan Bui.

“There’s real energy right now,” said Jim Russell, United Way CEO. “As we enter the final stretch, we are committed to leaving no stone left unturned in reaching the finish line.

United Way has brought back its Donation Match, where new donors will have their gift matched 100 per cent, while returning donors who increase their previous contribution by 10 per cent or more will have the increased amount matched.

The organization also held its annual Pyjama Day on Dec. 12, with participation from workplaces and schools across Peterborough and the County and United Way Peterborough & District’s own office.

The United Way benefit concert Peterborough Performs has run annually since its inception in March 2020. This year’s event is at Showplace Performance Theatre this Thursday at 7 p.m.

Several new initiatives were launched this year to reach the ambitious goal. This included a brand-new monthly 50/50 raffle, its inaugural Ultimate Burger Battle in November.

“Every partnership, every event and every act of enerosity brings us closer,” said Russell. “Thank you for being part of it, for showing up, giving back and helping us build a stronger community together.”

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