Breastfeeding Welcome Here Campaign Launches In Downtown Peterborough

Window signs and information sheets are part of a new initiative by Breastfeeding Welcome Here and the DBIA to let nursing mothers know that downtown businesses welcome families in their stores, restaurants and offices.

Breastfeeding in public is natural—and it’s protected through law under the Ontario Human Rights Code. “Forty-nine percent of local women told us that they were quite uncomfortable breastfeeding in public spaces such as restaurants, so we know that we had to do something to make them feel more welcome, and as well to let the general public know that this is normal and okay,” says Dawn Hanes, chair of the Breastfeeding Coalition.

The program, organized by the local Breatfeeding Coalition, includes:
A window cling that businesses post on their front doors or windows to let families know that they support their choice
-   Information sheets that businesses are sharing with their employees to give them practical suggestions to welcome breastfeeding families, and to create a supportive atmosphere
Encouraging conversations with business owners and their staff about breastfeeding to help normalize breastfeeding in public.

If your business would like to sign up for the program, contact Dawn Hanes here.

This is World Breasfeeding Week. Learn more here.

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