After pursuing her entrepreneurship dreams opening an authentic Paris themed café Amusé Coffee Co. in 2015 on George St., Lindsay Brock is celebrating her third anniversary in operation on August 23rd by opening a permanent second location called The Edison (Powered by Amusé).
The espresso and pastry bar is housed the lobby of the VentureNorth building at 270 George St. North. In a sense, it's like coming home for Lindsay, as The Edison is located in the building where various economic development establishments reside that helped her originally start her business.
Entrepreneur Lindsay Brock at The Edison, located in VentureNorth Building in downtown Peterborough
Through entering the FastStart program—a partnership with the Innovation Cluster, Trent University and Fleming College that provides youth startup business support and funding through Community Futures Peterborough—Brock was able to learn the skills needed to open her own café.
Brock has hosted a pop-up cafe in the VentureNorth lobby since March 2018 as a business test running two days per week, providing fair trade organic whole bean coffee and baked goods. With the overwhelming success in sales, Brock says there was no question about opening a permanent location there.
“The past five months serving at the VentureNorth building has been a great experience for Amusé’s business,” says Brock. “Being able to cover two locations downtown has allowed us to provide our specialty products on either sides of the downtown core, and with the new permanent location, we will now be providing more meal options.”
The grand opening of The Edison is Thursday, August 23rd from 10 a.m. to 2 p.m., and its hours will be from 8 a.m. to 2 p.m. Monday through Thursday starting the following week.
You can also visit Lindsay's Amusé location at 641 George St. N.—we spotlighted it in a post in August 2015—pictured below...
Local café Amusé Coffee Co., which opened its first location at 641 George St. in 2015, has now also opened a "pop up" location for its authentic Paris-inspired charm of fair trade organic whole bean coffee and baked goods in the main lobby of the VentureNorth Building in downtown Peterborough.
Photo courtesy FastStart Peterborough
Owner Lindsay Brock will be serving Amusé products on Mondays and Wednesday from 9 a.m. to 1 p.m. with the hopes of eventually being there more days.
“I’m so excited to be expanding into VentureNorth, they have so many exciting things happening in this building and I’m really happy to be connected to that,” says Brock. “We are currently here Mondays and Wednesdays for March, and hopefully on a more permanent basis thereafter.”
Amusé founder Lindsay Brock at her second location (photo courtesy FastStart Peterborough)
Amusé Coffee Co., which sprung out of the FastStart Peterborough program for budding entrepreneurs, continues to serve Fair Trade Organic whole bean coffee, premium loose tea, and a range of baked goods and brunch options with a French-feel.
The VentureNorth Building is located at 270 George St. N.