Since opening in 2016, VentureNorth (270 George St. N.) has emerged as one of the most important buildings—”spaces” is perhaps a better word to describe it—in Peterborough, standing tall in the heart of downtown and symbolizing the city’s path as an innovative, entrepreneurial destination to encourage startups and existing businesses to grow and thrive.
“We have been very excited about the success of the hub,” VentureNorth Co-Founder Paul Bennett tells PTBOCanada. “Now, Peterborough has a true one door location to start/expand/help a business grow and succeed. What we have seen in the last couple years has been amazing. The success of the Innovation Cluster, PED and JA has been inspiring. With Community Futures joining EOCFDC as part of the VentureNorth team, the sky is the limit for the future of entrepreneurship in our great community.”
The hub—which overlooks both the downtown and Otonabee River—took inspiration from similar successful models in Waterloo (Communitech), Toronto (DMZ) and Oshawa (Spark). But it has now forged a unique identify itself, fuelling an ecosystem of local leaders and innovators with its own “all-inclusive” ethos of offerings and organizations—a concierge service, if you will, to experts with a wide range of subject experise in various areas with a want to help you succeed.
”When the concept of VentureNorth was first envisioned, the goal was to bring all these great organizations together to help entrepreneurs and showcase the competitive advantage that we believe Peterborough has—the people and the place,” Bennett tells PTBOCanada. “We have an overwhelming supportive community and a way of life that is truly second to none. Once people are able to experience living and working in this great community, the roots get planted very quickly.
Indeed, collaboration has been a key ingredient in building momentum in Peterborough for forward thinkers and progress. Breaking down silos (something that can prevent you from thinking outside the box, excecuting on ideas, and just getting stuff done) has shed the barriers to growth, innovation and beta testing.
Growth can be accelerated here as Peterborough—with all the amenities of a big city but a small town feel—is primed to become an entrepreneurial region. It has great support partners at the hub and beyond, and Trent University and Fleming College are absolutely key ingredients and partners in training students and talent, many of which will stay here (retention is key) and become entrepreneurs and leaders.
The concept of VentureNorth from the get-go was to create an ecosystem where entrepreneurs and business people can connect and work alongside each other in open concept spaces to drive success and thrive. Startups and organizations can grow and succeed when they work side-by-side—learn from each other, motivate each other, push each other.
That is happening at VentureNorth, and indeed this hub—itself a startup still in its infancy—has been so successful that it is encountering a problem many startups face: running out of space. “Our struggle moving forward is that we don’t have any more space to offer,” Bennett tells PTBOCanada. “We have had many private businesses (local and from outside town) show interest in being part of this exciting ecosystem, but we don’t have anything to offer them.”
Rendering of what Phase 2 of VentureNorth Building could look like
In response to this, the VentureNorth founders have begun planning a second phase to their vision for the building (see renderings above and below), which would bring much needed expanded space along with further aesthetic exterior and interior upgrades to a hub that has a contemporary design and feel.
“The idea would be to extend the same overall concept that was started with VentureNorth but expand to include some exciting private businesses and a banking partner,” Bennett tells PTBOCanada. “Much the way that Communitech in Waterloo expanded, we want to see VentureNorth expand and bring a great deal of life to our business sector downtown. This will hopefully spur more residential demand and supply in our core to see a new level of vibrancy in our downtown.”
Night rendering of what Phase 2 of VentureNorth Building could look like
These are exciting times for VentureNorth, which is helping put Peterborough on the map right up there with other Canadian cities like Waterloo that have fully embraced the innovation and tech economy. They are willing to play the long game to execute on their vision for building our innovation economy.
To further engage the community about VentureNorth and its promising future, there will be an Open House and Christmas Party on December 4th that the public is welcome to attend, where they can check out the building and see some of the exciting new businesses showcased in the Innovation Cluster showcase. More details will be coming on that soon.
Local café Amusé Coffee Co., which opened its first location at 641 George St. in 2015, has now also opened a "pop up" location for its authentic Paris-inspired charm of fair trade organic whole bean coffee and baked goods in the main lobby of the VentureNorth Building in downtown Peterborough.
Photo courtesy FastStart Peterborough
Owner Lindsay Brock will be serving Amusé products on Mondays and Wednesday from 9 a.m. to 1 p.m. with the hopes of eventually being there more days.
“I’m so excited to be expanding into VentureNorth, they have so many exciting things happening in this building and I’m really happy to be connected to that,” says Brock. “We are currently here Mondays and Wednesdays for March, and hopefully on a more permanent basis thereafter.”
Amusé founder Lindsay Brock at her second location (photo courtesy FastStart Peterborough)
Amusé Coffee Co., which sprung out of the FastStart Peterborough program for budding entrepreneurs, continues to serve Fair Trade Organic whole bean coffee, premium loose tea, and a range of baked goods and brunch options with a French-feel.
The VentureNorth Building is located at 270 George St. N.