The students are from the General Business program within Fleming College’s School of Business and IT Applied Projects class. The collaboration will run until April for the undergraduate students.
“This collaboration project is to build awareness and sales for the Peterborough Lakers,” said David Swales, program coordinator and professor. “The project itself is to create the strategy and identify deliverables; we’re acting like consultants.”
Students are responsible for conducting research to create a consulting package on how to raise ticket sales and gain sponsorships for the Lakers. Pete Dalliday, Lakers director of community engagement, laid out an overview of the organization’s current status and goals of what they are looking to achieve.
Swales says the students are well-equipped with the tools to effectively help the Lakers reach their goals.
“So many of them have such great social media skills so there’s a lot of expertise they can bring,” he explained.
After the Q&A session, the students were given a tour of the facility and treated to briefly watch an ongoing hockey game at the Peterborough Memorial Centre.
