Located at 1154 Chemong Rd., the small dessert franchise has nearly 30 locations across the country and several more in the United States. Owner Hamed Faizi said his product is unlike any other cookie that people have had.
“It is very tasty. It's gooey inside, that's what people like,” he said. “There's a lot of work that goes into that one cookie. It’s very unique in flavour.”
The first 100 customers at the grand opening receive a free T-shirt. Anyone who comes on Friday can enter a ballot to win a free cookie every week for a year. Faizi said he has received massive support since he announced he was opening a location in Peterborough.
“I love this brand. I know people are very excited,” he explained. “I get a lot of messages, I get lot of responses and I think it's really going to do great here.”
Crumbl has several regular menu cookies such as chocolate chip, pink sugar, brownie batter and s’mores. The bakery features weekly rotating flavours that change every Monday. Showcased flavours this week include oatmeal raisin, lemon poppy seed, peanut butter cup brownie (with Reese’s), s’mores cookie thins, strawberry cheesecake and Biscoff cheesecake.